gb fundraising group and individual

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Fundraising Fundraising 101:101:

Individual and Individual and Group Basics Group Basics

and Tipsand TipsAshley Comfort

December 12, 2009

Acomfort@globalbrigades.org

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I. Questions to Consider: before you begin brainstorm

II. Phase One: formulate your gameplanIII. Who do you ask?

i. Family and Friendsii. Hometown Communityiii. School Communityiv. Local Businesses

IV. More tips

Basic Outline

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• How will you generate interest?– Prizes or free food to offer as incentive for

participation in the event would be ideal if items were donated from corporations.

– Many businesses have websites at which you can request donations. Or, a letter explaining event and Global Brigades as an organization hand delivered to the manager would suffice

– Some corporations require submission for donations requests several weeks in advance, therefore it is always important to plan ahead

Questions to Consider

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• How is the profit being split? This must be made clear to all participants of event whether it is towards supplies/brigade or individual brigaders. – If the donations go towards supplies/brigade, use clever

advertising techniques

• i.e. $15 admission fee = 6 meters of piping to carry clean water to a village in Honduras

– Towards brigaders flight and in-country costs: “Send (brigader) to Honduras!”

• Profit split only with those brigaders who participate/attend event. • Only to those brigaders who organize event on the committee. • Not ideal for large brigades.

Questions to Consider

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• Plausability?– Do you have enough time?

– Too many conflicts to work around?

– Enough support from fellow brigaders?

• The biggest reason why fundraising event planning fall apart or a low revenue is because of poor commitment to event organization and all responsibility fell upon one person.

Questions to Consider

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•  Beginning Preparation for Individual/Group Fundraising:– Fundraising teams comprised of 4-7 people.  – These fundraising teams (which includes everyone in

the club) is given a number they should ideally fundraise to.  

– Within each group, there is an appointed fundraising leader

– This just attempts to ensure that everyone is doing their part to fundraise the money.

Phase One

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• There are several groups to target when looking for donations:– Family and Friends– Hometown Community– School Community– Local Businesses (in your Hometown and

Collegetown)

Phase One

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• Brainstorm Ideas:– Begin thinking about the events that will generate the

most money for the least amount of cost (or finish reading this powerpoint)

• If, after this presentation, you still have no clue where to begin, look for ideas on Facebook!

• Search:Global Brigades Club Presidents -

Fundraising Forum (http://www.facebook.com/group.php?gid=179678963324&ref=ts

)

Phase One

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• Family and Friends: Bare Essentials– “Please Donate” letter

• On the website, there is a “Please Donate” template, asking for donations of time and supplies

• Revamp the letter according to your school and past brigade successes

• Each brigader should sent it out to everyone they know, asking the receiver to pass on the letter if anyone they know is interested

• Northwestern Letter Mailing Campaign to Friends/Family/Companies raised $9000

Who Do You Ask?

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• Family and Friends: Know the Season– Utilize the upcoming holidays!

• Ask for donations this year instead of gifts• Hold a festive holiday event, asking for

donations to your brigade• Hot Chocolate “bake sale”

– Ask local grocery stores (and Starbucks) to donate hot chocolate and marshmallows

Who Do You Ask?

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• Family and Friends: Internet Campaign!

– Set up a facebook event, invite everyone you know to donate, encourage as little as $10 donations• Provide direct link to Intelis to donate to

individual brigaders (link found on Intelis)

• Send bi-weekly “thank you”-s and reminders to donate

• Don’t spam them

Who Do You Ask?

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• Hometown Community: Get Local Support!

• Write a letter to your hometown newspaper asking for everyone’s support, through individual donations

• Ask local businesses to sponsor you (as an individual brigader)

• Ask local businesses for donations (free prizes, gift certificates, etc. and raffle them off)

Who Do You Ask?

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• School Community: Know your audience!– Science

• Make science flashcards and sell them $15/pack– Make sure they are comprehensive enough to be an

effective study tool– Organic chemistry, biology, biochemistry– NYU raised $400 with Organic Chemistry Flashcards

• Tutor for donations!• Hold a science study review session in any subject &

ask for donations

Who Do You Ask?

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• School Community: Know your Audience!– Music

• Ask local performers to perform for charity!• Find out university policy on Clubs and

Sponsoring, then host a show!• Some ideas:

– a cappella groups – Local popular bands – Local popular singers

Who Do You Ask?

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• School Community: Know your Audience!– Party People

• Go to all the local bars in a relative close vicinity to one another and ask them all to donate 1 or 2 drinks each, then raffle off a “night on the town”, a package of gift certificates of ~10 free drinks!

• Ask local bars to host a fundraising event, and

Who Do You Ask?

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• Local Businesses: Look for Deals!– Ask a local merchant to offer “special deals”

on certain food items• Ex: Every time someone orders the “Honduran

sub” from the local favorite deli, 10% of the proceeds gets donated to the brigader!

– Change jars

Who Do You Ask?

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• Local Businesses: Get them to ask for your donations– Set up a designated time slot where 15% of

the proceeds of that time go to GB!• Some businesses famous for this: Coldstone,

Jamba Juice, Johnny Rockets, 5 Guys

Who Do You Ask?

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More tips…

• http://www.bluecross.org.uk/web/site/Fundraising/AZFundraising.asp • http://www.fundraising-ideas.org/DIY/index.html• http://www.fundraiserhelp.com/fund-raising.htm• http://www.fundraiserhelp.com/events-1.htm• www.freethechildren.com/we/images/pdf/101_fundraising_ideas.pdf

For more ideas and tips on fundraising look here:

1. Global Brigades Club Presidents Fundraising Forum (facebook)

2. websites listed below

3. GB Comprehensive Fundraising Materials Packet

4. Me! (acomfort@globalbrigades.org)