generic social media presentation
Post on 13-Sep-2014
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Stocking your
Social Media
Toolbox
With Darren Copeland
SOCIAL
MEDIA
SOCIAL MEDIAWhat is it?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
How do I use social media?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
How do I use social media?
What social media tools might I
need?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
How do I use social media?
What social media tools might I
need?
How can I enhance social media?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
How do I use social media?
What social media tools might I
need?
How can I enhance social media?
How can I manage social media?
SOCIAL MEDIAWhat is it?
Why do I need to use social
media?
How do I use social media?
What social media tools might I
need?
How can I enhance social media?
How can I manage social media?
What are some basic do's and
don'ts?
What exactly is social
media?
Social media can be
defined as.....
...online interaction using internet tools.
Why do I need to use
social media?
To do the same things online
that you're probably already
doing anyway.
To do the same things online
that you're probably already
doing anyway.
Networking
To do the same things online
that you're probably already
doing anyway.
Networking
Research
To do the same things online
that you're probably already
doing anyway.
Networking
Research
Asking for Feedback
Networking
Research
Asking for Feedback
Searching for new
customers
To do the same things online
that you're probably already
doing anyway.
To do the same things online
that you're probably already
doing anyway.
Networking
Research
Asking for Feedback
Searching for new
customers
Image advocacy
If these things are worth doing
in the “real world” then they
are worth doing on the
internet.
The best way to
accomplish them is
with social media
How do I use social
media?
As a listening
device
As a
research
tool
Staying ahead of the
competition
Getting Feedback from
existing customers
Attracting new
customers
What social media
tools might I need?
Types of social
media tools
Types of social
media toolsBlogging - Wordpress
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Bookmarking Tools – RSS Feeds
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Bookmarking Tool – RSS Feeds
Search & Analytic Tools – Google
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Bookmarking Tool – RSS Feeds
Search & Analytic Tools – Google
Video Sharing – YouTube
Types of social
media toolsBlogging - Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Bookmarking Tool – RSS Feeds
Search & Analytic Tools – Google
Video Sharing – YouTube
Photo Sharing – Flickr
Types of social
media toolsBlogging – Wordpress
Microblogging – Twitter
Professional Networking –
Social Networking – Facebook
Bookmarking Tool – RSS Feeds
Search & Analytic Tools – Google
Video Sharing – YouTube
Photo Sharing – Flickr
Podcast/Audio Sharing - Podbean
Bloggi
ng
An online
journal that
allows you to
publish
content about
your business
or field
Microblogging
A tool that
allows you to
interact with
present and
future
customers
about anything
relating to your
business.
Professional Networking
An interactive networking tool
geared toward entrepreneurs and
business people.
Social Networking
An interactive networking tool
geared toward a more social
setting.
A tool that
allows you to
filter and
receive internet
content
regarding topics
about your
business.
RSS Feeds
Analytics
Google has many tools that can
make your social media experience
much easier. Google Analytics and
Google Reader are just two excellent
tools. Not to mention Buzz, which is
looking to take over Twitter in the
near future.
How can I enhance my
social media content?
Enhancing your social
media content
Enhance your social media
content by
Sharing
photographs
Enhancing your social
media content
Enhance your social media
content by
Adding audio
Enhancing your social
media content
Enhance your social media
content by
Shooting video
Enhancing your social
media content
How can I manage my
social media efforts?
Before...
...Aft
er
Tools to help manage social media
Tools to help manage social media
Yoono is an
organization tool
that sits in a sidebar
of your browser,
letting you
constantly monitor
your various social
media feeds
Tools to help manage social media
Tweetdeck is a tool originally created
for Twitter, but has expanded to monitor
other social media tools. Great for
searching social media by topic or
phrase.
Tools to help manage social media
Hootsuite is a social
media website that
monitors without
having to be
downloaded.
Additional feature
lets you schedule
posts and tweets.
Tools to help manage social media
KickApps is a social media platform
that lets you create websites with social
media embedded. Great tool for
businesses that have no web presence.
What are some do's
and don'ts when using
social media
DOJump in and start using these
products. The best way to find
out which ones work best for
you is to try them out.
DON'
TThink of social media as a
private conversation. The
public can see everything you
post. Don't post anything that
you wouldn't want to say to
someone in person.
DORespond to people who post
things regarding your business.
DON'
TRespond in a way that offends
that person or makes them
angry. Getting defensive or
angry doesn't fix any anything
and will only make the problem
worse.
DOPost about your company,
product, or service when its
warranted. Social media is a
perfect venue to toot your own
horn.
DON'
TPost things about your
business, product, or service
that's false, or isn't meant to
be in the public arena.
DOPost deals or specials that
might give new customers
incentives to try out your
business.
DON'
TPost spam. I hate spam. You
hate spam. We all hate spam.
Don't be that person.
DOPost about employees or
coworkers if they do something
great for your company or for
the community. Employees
who are good citizens says a lot
about a company. Make sure
you let them know ahead of
time.
DON'
TTalk about internal issues or
conflicts within your business.
Airing dirty laundry in public
isn't pretty for anyone. Keep
your private issues private.
DO
Talk about successes that your
company has. Good news helps
everyone. Take advantage of it.
DON'
TTalk about your financial
situation. Ever. The Securities
and Exchange Commission
frowns on that kind of stuff.
DO
Have fun using social media.
Being creative not only helps
your business, but can be very
energizing to a business.
DON'
TLet social media take over your life.
Social media tools are updated
constantly, 24 hours a day, 7 days a
week, 365 days a year. You're not.
Make a schedule to check your social
media at certain times during the day
and stick to it. There is no need to
check Twitter at 3:00 am. It will be
there in the morning.
Question
s?
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