generic social media presentation

Stocking your

Social Media

Toolbox

With Darren Copeland

SOCIAL

MEDIA

SOCIAL MEDIAWhat is it?


Why do I need to use social

media?



media?

How do I use social media?



media?


What social media tools might I

need?



media?



need?

How can I enhance social media?



media?



need?


How can I manage social media?



media?



need?


How can I manage social media?

What are some basic do's and

don'ts?

What exactly is social

media?

Social media can be

defined as.....

...online interaction using internet tools.

Why do I need to use

social media?

To do the same things online

that you're probably already

doing anyway.



doing anyway.

Networking



doing anyway.

Networking

Research



doing anyway.

Networking

Research

Asking for Feedback

Networking

Research

Asking for Feedback

Searching for new

customers



doing anyway.



doing anyway.

Networking

Research

Asking for Feedback

Searching for new

customers

Image advocacy

If these things are worth doing

in the “real world” then they

are worth doing on the

internet.

The best way to

accomplish them is

with social media

How do I use social

media?

As a listening

device

As a

research

tool

Staying ahead of the

competition

Getting Feedback from

existing customers

Attracting new

customers

What social media

tools might I need?

Types of social

media tools

Types of social

media toolsBlogging - Wordpress

Types of social


Microblogging – Twitter

Types of social



Professional Networking –

LinkedIn

Types of social




LinkedIn

Social Networking – Facebook

Types of social




LinkedIn


Bookmarking Tools – RSS Feeds

Types of social




LinkedIn


Bookmarking Tool – RSS Feeds

Search & Analytic Tools – Google

Types of social




LinkedIn




Video Sharing – YouTube

Types of social




LinkedIn





Photo Sharing – Flickr

Types of social

media toolsBlogging – Wordpress



LinkedIn





Photo Sharing – Flickr

Podcast/Audio Sharing - Podbean

Bloggi

ng

An online

journal that

allows you to

publish

content about

your business

or field

Microblogging

A tool that

allows you to

interact with

present and

future

customers

about anything

relating to your

business.

Professional Networking

An interactive networking tool

geared toward entrepreneurs and

business people.

Social Networking

An interactive networking tool

geared toward a more social

setting.

A tool that

allows you to

filter and

receive internet

content

regarding topics

about your

business.

RSS Feeds

Analytics

Google has many tools that can

make your social media experience

much easier. Google Analytics and

Google Reader are just two excellent

tools. Not to mention Buzz, which is

looking to take over Twitter in the

near future.

How can I enhance my

social media content?

Enhancing your social

media content

Enhance your social media

content by

Sharing

photographs


media content


content by

Adding audio


media content


content by

Shooting video


media content

How can I manage my

social media efforts?

Before...

...Aft

er

Tools to help manage social media


Yoono is an

organization tool

that sits in a sidebar

of your browser,

letting you

constantly monitor

your various social

media feeds


Tweetdeck is a tool originally created

for Twitter, but has expanded to monitor

other social media tools. Great for

searching social media by topic or

phrase.


Hootsuite is a social

media website that

monitors without

having to be

downloaded.

Additional feature

lets you schedule

posts and tweets.


KickApps is a social media platform

that lets you create websites with social

media embedded. Great tool for

businesses that have no web presence.

What are some do's

and don'ts when using

social media

DOJump in and start using these

products. The best way to find

out which ones work best for

you is to try them out.

DON'

TThink of social media as a

private conversation. The

public can see everything you

post. Don't post anything that

you wouldn't want to say to

someone in person.

DORespond to people who post

things regarding your business.

DON'

TRespond in a way that offends

that person or makes them

angry. Getting defensive or

angry doesn't fix any anything

and will only make the problem

worse.

DOPost about your company,

product, or service when its

warranted. Social media is a

perfect venue to toot your own

horn.

DON'

TPost things about your

business, product, or service

that's false, or isn't meant to

be in the public arena.

DOPost deals or specials that

might give new customers

incentives to try out your

business.

DON'

TPost spam. I hate spam. You

hate spam. We all hate spam.

Don't be that person.

DOPost about employees or

coworkers if they do something

great for your company or for

the community. Employees

who are good citizens says a lot

about a company. Make sure

you let them know ahead of

time.

DON'

TTalk about internal issues or

conflicts within your business.

Airing dirty laundry in public

isn't pretty for anyone. Keep

your private issues private.

DO

Talk about successes that your

company has. Good news helps

everyone. Take advantage of it.

DON'

TTalk about your financial

situation. Ever. The Securities

and Exchange Commission

frowns on that kind of stuff.

DO

Have fun using social media.

Being creative not only helps

your business, but can be very

energizing to a business.

DON'

TLet social media take over your life.

Social media tools are updated

constantly, 24 hours a day, 7 days a

week, 365 days a year. You're not.

Make a schedule to check your social

media at certain times during the day

and stick to it. There is no need to

check Twitter at 3:00 am. It will be

there in the morning.

Question

s?

generic social media presentation

Career

social media

manage social

social media

enhance social

social media

social media

social mediawhat

things online