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GestaltTheory

PrinciplesofGestaltastheyapplyto2DComposi7on

GestaltPsychology

•  TheIdeathatvisualinforma7onisunderstoodholis7callybeforeitisexaminedseparately.

•  Wescanapain7ngfirstandthenanalyzethespecificparts.

•  The6aspectsofGestaltTheoryareSIMILARITY/CONTAINMENT/REPETITION/

CONTINUITY/PROXIMITY/CLOSURE

SIMILARITY

Whenpresentedwithagroupofseparatevisualunits,wetrytocreateorderandmake

connec7ons.Wegroupthesesimilarconnec7onsorvisualunitsbyloca7on,orienta7on,shapeandcolor.

CONTAINMENT

•  Isaunifyingforcecreatedbytheouteredgeofacomposi7on

orbyaboundarywithinacomposi7on

•  A“container”encouragesyoutoseektheconnec7onamongvisualunitsandaddsdefinin7ontothenega7vespacearound

eachposi7vespace

REPETITION

•  Tousethesamevisualelementoreffectoverandoveragain.

PROXIMITY

•  Thedistancebetweenvisualelements•  Closeproximityhelpsincreaseunity•  Distantshapesreadasseparateevents

CONTINUITY

•  Afluidconnec7onamongcomposi7onalparts•  Con7nuitycanaddvisualmovementtoa

composi7on

CLOSURE

Themindsinclina7ontoconnectfragmentaryinforma7ontoproduceacompletedform.

CLOSURE

•  Closureallowsanar7sttocarryanideathroughsugges7onratherthandescrip7on

•  ThismethodisoWenmorememorablethananimagethatleavesnoroomforpar7cipa7on.

Inconclusion

Usedincombina7onwiththebasicprinciplesofdesign,theGestaltTheorieshelpyoutocreate

“GOOD”designthroughUNITYandVARIETY