getting linkedin
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Getting LinkedInNetworking Made Easy
Career Spring Training 2011
Andy Brennan
http://linkedin.com/in/johnabrennan
The Purpose of LinkedIn
Over 85 million professionals use LinkedIn to exchange information, ideas and opportunities
• Stay informed about your contacts and industry
• Find the people & knowledge you need to achieve your goals • Control your professional online identity
• Create and promote new business opportunities
The Purpose of LinkedIn
• Connect and network with like minded business people on a local and national level
• Build your network of influence through this virtual handshake
• Create unique groups to generate targeted thought sharing
• Promote business services to your connections and group members
• Ask and answer questions to gain and offer industry knowledge
Who to connect with?
• Colleagues
• Clients
• Local business owners
• Get introduced through current connections and groups
• Anyone you’ve met, done or hope to do business with
• Trade shows / Networking events / Vendors / Board Members
How do I build my profile?
http://linkedin.com
Follow the easy steps to complete your profile…
There is no cost associated with a basic account
Adjust account settings to manage who has access to various levels of detail
How do I build my profile?Use your avatar as a representation of yourself
Update your status box - your contacts receive these updates
This is NOT Face Book or My Space - It’s what you’ve accomplished, what you represent and what you have to offer others
TinyURL’sUse them to redirect with minimal text characters
How do I build my profile?Promote intelligently
Use meta tags
Populate all fields and websites
Provide full contact info to your connections
Recommend contacts and be recommended
Request recommendations judiciously or let them come naturally
Customize your public profile URL
How do I build my network?
Many ways to find people
How do I build my network?
Many ways to find people
How do I build my network?
Many ways to find people
How do I build my network?
Your Connections
Their Connections
Your Network
How do I build my network?
Your Connections
Their Connections
Your Network
Receiving network updates
See what your connections are up to
Update your status
Join or create a group
LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.
Great way to promote your brand and build a following within your community.
Join or create a group
LinkedIn Group discussions are great places to promote upcoming events.
Group members are great subscriber prospects!
Keep discussions informative and relevant.
No hard selling here!
Think about smaller groups
Join or create a groupLinkedIn will send you industry related news that may interest you.
Add news stories
Link your (RSS) News and Blog feeds
Start discussions
Submit articles to industry peers
See articles that have the most activity
Receiving group updatesStart discussions
Add to discussions
Ask or Answer questions
Reconnect with networks
Stay up to date
See what your connections and other group members are talking about
Company Profile
Company Profile
Q&A
Answer questions of your entire network.
Get answers from those in the know.
Search answers.
Browse questions by category.
Become an industry expert.
Promote yourself as an industry thought leader.
Be out there.
Get found.
Sell more.
Self PromoteShamelessly
Why?
Think of LinkedIn as the world’s biggest trade show…
and……it’s sitting right on your desk.
It’s free.
It’s easy.
It works.
Only 15 minutes per day.
LinkedInNext Steps: Using Groups & Events
Career Spring Training 2011
Andy Brennan
http://linkedin.com/in/johnabrennan
The Purpose of LinkedIn Groups
More than 85 million professionals are using LinkedIn groups to exchange information, ideas and opportunities
• Use groups to find, connect and network with like minded business people • Find the people & knowledge you need within groups to achieve your goals • Gain insider information on a specific industry or business segment
• Promote business opportunities to segmented groups within target industries
Join or Create a Group
LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.
Great way to promote your brand and build a following within your community.
Find Groups
Network with professionals who share similar interests and goals
Collaborate in a professional online community
Target specific verticals
Find Local Groups
Stay in touch with schools, organizations and companies with whom you are associated
My Groups Page
Once you have joined a group, it will appear on your left side navigation bar under My Groups
This page gives you a quick overview of all of your groups
My Groups Page
Your group page offers an overview of the activity in your group and allows you to take part in discussions
You can also click on the “Group Profile” link to view information about the group
Create a Group
Connect, Communicate & Collaborate
A group allows your brand to extend it’s reach and strengthen the TOMA with existing users
Use your group avatar as a representation of your brand
Create Brand Awareness
Make sure your logo is legible in a very small size – It’s your mini digital billboard
This is your opportunity to place your publication’s logo on hundreds of executive’s profiles
Make it a “badge of honor” with whom others want to be associated
Manage Your Group
Pre-approve members via contact invites or email domain
Send invitations to join
Send announcements
Add managers and moderators
Block poachers
Manage RSS feeds
Edit Group Info
Offer a description of your publication, your group and it’s purpose
Utilize welcome messages to auto-communicate to requestors and newly approved members
Make new members feel welcomed and encourage their participation
Discussions
Groups are a great place to communicate with group members or organizations
Discuss issues that are of interest and relevant to the entire group
You can also use the navigation links to sort discussions by most recent, popular topics or in those which you’ve participated
Discussions
Encourage intelligent opinion and thought sharing
Share information with other group members or contacts
Discussions
Promote your events on other group sites, redirect to bizjournals registration page or LI event listing
Add value to OTHER local groups by waiving admission fees
Discussions: Event Promo
Promote your publication’s events and charitable events with whom you may be associated
Remember to add value to your group by offering complimentary or discounted tickets
Discourage PoachersOnce you develop an active group, users will attempt to hard sell to your members
Keep an eye out for these posts and delete them quickly
If valid as such, refer them to advertising dept as prospect leads
Encourage Charity
Charitable events and nonprofitsget a bit more latitude when it comes to poaching
Think of it as a public service message that manages itself
A simple way to soft sell your company as a good corporate citizen
MembersYour group’s member page allows you to view all the members in your group
You can search by name, company, and other keywords such as specific areas of expertise
This is a great way to find experts to utilize talent from within your network
Members are great prospects - They already like you!
Promote & Find Events
You can and should promote your publication’s events on LinkedIn
Search via specific criteria
Promote & Find Events
Track attendees and potential attendees for follow-up opportunities
Redirect with your bizjournal registration URL
Utilize event URL in discussions to keep things “LinkedIn centric”
Get a Job
If possible, promote yourself as a job seeker.
Let your contacts know you are seeking
Get a Job
Be found or be matched
Recruiters and hiring managers are looking for you
Get a Job
Search for a position by company, geography or title
Use your contacts for introductions
LI will match your profile with job descriptions
Ask and answer industry related questions
Get a Job
Recruiters are looking
Employers are looking
Keep your profile up to date
Ask and answer industry related questions
Keep yourself “out there”
Get a Job
Recruiters are looking
Employers are looking
Keep your profile up to date
Ask and answer industry related questions
Keep yourself “out there”
Get a JobResearch:
Who’s hiring
What should I know about this company
How am I linked to this company
How am I linked to this hiring manager
Get a JobGroups haveGroups havejob boards!job boards!
Recruiters scan groups
Industry specific groups by geography
Network online
Promote yourself as an industry expert
LinkedIn Conclusion• Promote your personal brand
• Promote your publication’s product, service and events
• Find other like-minded business professionals
• Share your knowledge / Become an industry specialist
• Connect with groups and grow your network
• Let your activity promote you as an expert in your industry
• Meet new contacts and potential clients
• Be out there / Get found / Sell more
LinkedIn Conclusion• Stay informed and keep in touch
• Promote your brand and create a following of prospects
• Create a group - Connect, Communicate and Collaborate
• Enhance brand awareness
• Keep your members informed and engaged
• Connect your RSS feeds – They make your group “come alive”
• Prospect your member list
• Use discussions intelligently - Find new contacts and potential clients
Q&ACareer Spring Training
Getting LinkedInCareer Spring Training 2011
Andy Brennan
http://linkedin.com/in/johnabrennan
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