getting linkedin to your donors #13ntclink
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Getting LinkedIn to Your Donors #13NTClink. Anthony Pisapia, CFRE @Tech_Impact | TechImpact.org linkedin.com/in/anthonypisapia. 5 Compelling Reasons To Use LinkedIn. #1 200 Million Users. #2 Great Audience. #3 Trusted Source. 82% 28% 23%. #4 Your Rolodex Is Dead. #5 - PowerPoint PPT PresentationTRANSCRIPT
Getting LinkedIn to Your Donors#13NTClink
Anthony Pisapia, CFRE@Tech_Impact | TechImpact.orglinkedin.com/in/anthonypisapia
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5 Compelling Reasons To Use LinkedIn
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#1 200 MillionUsers
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#2 Great Audience
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#3 TrustedSource
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82%28%23%
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#4 Your RolodexIs Dead
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#5 Vision
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10 Ways to Get LinkedIn To Your Donors
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#1 Your Profile
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Is my profile building trust for my organization?
Takeaway #1
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#2 Your Network
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Takeaway #2In a room full of people you don’t know, fake text.
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Takeaway #2Build a high-trust network.
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#3 Their Profile
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Takeaway #3This is dynamic data and most of it is more relevant, and more meaningful, than what’s in your database.
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#4 Recommendations, Honors, and Organizations
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Takeaway #4LinkedIn provides a great vehicle to publicly steward your donors and volunteers.
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#5 Groups
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Takeaway #5Group contacts follow your organization, no matter where your staff members go.
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#6 Company Pages
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Takeaway #6You have a duty to be visible on LinkedIn so that your donors and volunteers can attach themselves to you and meet people through you.
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#7Advanced Search
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Takeaway #7Google-like search functions can show you who you should know.
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#8 Signal & LinkedIn Today
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Takeaway #8Know what your donors are thinking and reading.
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#9Polls & Answers
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Takeaway #9If you’re not the expert in your field, someone else will be.
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#10Ads
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Takeaway #10Highly targeted ads can help get specific messages to specific people.
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Anthony Pisapia, CFRE | Tech Impact417 N. 8th Street Suite 203Philadelphia, PA. [email protected]
linkedin.com/in/anthonypisapia