getting recruitement booking right – jennifer boulanger / booking.com

1996founded

19971st Hotel

20008 employees

2003Barcelona

Office

2005Acquired by

Priceline Group

2006Bookings

renamed to

2007NY and

Singapore offices

20092.000+

employees, Sao Paulo Office

2010Apps launched,

100.000+ properties

2012250.000+

properties, 70 offices,

4.000 employees

2013First offline campaigns

2014Launch

Booking Cares

201510.000+

Employees

Processes

Data

People

Reputation

Change Management

Sale

s

Sales CoordinatorsLead GenerationAccount ExecutivesEnterprise AE’sSales OpsMarketingCRM

Recr

uitin

g

Recruiting CoordinatorsSourcingRecruitersTeam LeadsRecruiting OpsEmployer BrandATS

SYSTEMS, TOOLS,

REPORTINGRecruitment

operations

SOURCIN

GSO

URC

IN

G

EMPLOYER BRANDING

SYSTEMS, TOOLS,

REPORTING

Recruitment operations

SOURCING CANDIDATE EXPERIENCE

EMPLOYER BRANDING

SYSTEMS, TOOLS,

REPORTING

Candidate experience `

Recruitment process`

New toolsGreenhouseHarver (CS)HackerRank (Tech)EnteloLinkedInConnectifierStackCareersite Tooling

45% IT referrals

87% vs 76%More engaged

2.8% Better conversion to hire ratio

28% Global referrals

8% vs 11%Retention rate

91%Meet expectation or higher talent scores

KPI’s `

Sourcing MixConversion RatiosAchieving TargetsLength of Recruitment ProcessExperience

Dashboards `

Source of hire `

8%

17%

21%27%

7%

7%

6%6%

Headhunted

EventsCareer Website

Agency

Referrals

Social Media

Internal

Job Boards

17%of all candidates visit our career website after booking a hotel room

Jan2015

Sept2014

May2015

Sept2015

Analysis 2014-2015`

Global Recruitment Model `

Defining the EVP`

Identity [Who we really are]

Image [Who people think we are]

Profile[Who we want to be]

EVP

Content Calendar`

    Monday Tuesday Wednesday Thursday Friday Saturdayw/c Jun 29 Status Update #MondayMotivation:

Prioritize effectively and always focus on what will give the greatest results. #bookingformula

Amsterdam Noord is one of the 12 coolest neighbourhoods in Europe, according to Business Insider UK.

Innovation is at the heart of everything we do here at Booking.com. That’s why we introduced the Idea Lab, a platform that allows us to share our ideas and foster innovation.

The Booking ice cream desk delivery service gets us through the #HeatWave. #BookingPerks

How we designed http://Booking.com for Business http://ow.ly/P8REQ

Stars & Stripes - Happy 4th of July

Content type Culture Culture Thought leadership Culture Thought leadership Events / Special daysAudience All Amsterdam All All TechWho? Andreea Andreea Andreea Andreea Andreea AndreeaPublish Where Facebook & Twitter Facebook LinekedIn Facebook Twitter & LinkedIn Facebook & Twitter

               w/c Jul 6 Status Update TechCrunch places

Booking.com at the origin of the Netherlands' blooming startup scene. l tcrn.ch/1fdRcCP via @TechCrunch

Adventure won’t find you on the couch. It waits for those who #wingit

The craziest inventions happen by accident when people come together and collide. We tested this theory with Lunch Smash, an #IdeaLab experiment that randomly paired up colleagues and allowed us to share knowledge and meet someone new to expand our Booking network. The first round was a smashing success!

We're #hiring a temporary hotel coordinator in #Paris. Make your move today: http://ow.ly/Pn97S

The best lunch break for the Foosball aficionados: proving their fosspremacy on our sunny terrace in Rome. Think you’ve got game? Join our team.

Our Booking baristas are always right #werunoncoffee

Content type Tech Brand Campaign Events / Special days Job post Culture CultureAudience Tech Marketing All Paris All AllWho? Andreea Andreea Andreea Andreea Benedetta Twitter & FacebookPublish Where Twitter & Facebook Twitter & Facebook Facebook Twitter & Facebook Twitter & Facebook

TWITTER FOLLOWERS FACEBOOK PAGE LIKES LINKEDIN FOLLOWERS YOUTUBE VIEWS

34.5K 9.8%

31.4K

134K 9.8%

122K

165K 4.4%

158K

26,955 31.9%

20,422

TWITTER REACH FACEBOOK REACH LINKEDIN REACH BLOG VIEWS*

4.14M 276%

1.10M

816K 59.3%

512K

3.1M 14.8%

2.7M

16,750

*Starting Sep 26

Q3Q2

Q3Q2

Social Wins`

Getting recruitmentBooking Right

Build a specialized team and hire people who want to be recruiters

Build consistent and scalable processes and use the best tooling.

Be data driven! Know what it takes to source and hire your targets.

Hire a Marketing or PR expert or partner with your Marketing/PR department to

build your EB.

Change management is important!