getting your product noticed on product hunt

Daryna Kulya@darynakulyadaryna.kulya@gmail.com

Getting your product noticed on Product Hunt

• Who am I? • What is Product Hunt? • How to launch and get noticed on PH • Community and Product Hunt Toronto• Links/Resources

Agenda

Who am I?

Manager, Digital Innovation Lab

Incubate new technologies at the firm, develop and execute digital strategies

Organizer, Product Hunt Toronto

Started community over a tweet in July 2014. We are now 800+ members (over the course of 4 events) with 250+ attendees at last event alone

You have probably heard of Product HuntYou might have read about Product

Hunt

You might have checked it out

* as of December 31, 2014

Best new products, everyday

Best new products, everyday, everywhere

Mobile apps | Chrome extension | App ecosystem (open API)

Launching and getting noticed on PH

First - build a great product…

Launching and getting noticed on PH

…or a viral product. Glitter-as-a-Service from ShipYourEnemiesGlitter.com

Tips and tricks for a successful launch

•Create a Product Hunt – specific landing page•Do a featured “starred” launch•Get a person with a lot of followers to post your product•Post at the right time (before 10:30 AM EST)•Ask for maker status & get in the comments right away •Be available throughout the day to answer questions•Get several folks on the product team maker badges•Look at who liked your post (investors, customers)•Write a “how-to” post after your experience

Example: Busbud

Customized landing page + offer code

Example: Flatbook

Launch Playbook:

• Customized landing page• Offer code (“starred” launch)• Distribution strategy• 6 people listed as makers• Elaborate first comment

Product Hunt Toronto

We are on the mission to discover best Toronto-made products and learn principles of product management

• 800+ community members • 4 events to date (bi-monthly)• Next event: beginning of June, sign up for our

newsletter to stay in the loop• Interested in presenting your product? Apply

online or talk to me

www.producthunttoronto.com | @ProductHuntTO

Product Hunt Toronto

Product Hunt Toronto

Resources (get inspired!)

• All-time Product Hunt Leaderboard: http://www.yvoschaap.com/producthunt/

• Ben Yoskovitz on Product Hunt and building great products: http://www.slideshare.net/byosko/building-great-products-producthuntto

• Collection of Toronto-made products: http://www.producthunt.com/@darynakulya/collections/made-in-yyz

• Flatbook’s Product Hunt Launch: http://medium.com/@Flatbook/breaking-producthunt-s-all-time-top-30-37152aaf12a7

• Sidekick’s Product Hunt Launch: http://www.sidekick.pro/business/1am-sunday-im-still-answering-emails/

• Startup Stash Story: http://medium.com/@bramk/how-i-launched-the-2-most-upvoted-product-of-all-time-on-product-hunt-f3772fb20ad8

Thanks!

www.producthunttoronto.com | @ProductHuntTO