glassdoor employer branding summit presentation: shannon smedstad
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Using Video To Share Your Story & Attract Talent
#GDSummit
Shannon SmedstadEmployment Brand Director
@shannonsmedstad
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Impact.
Organizational CommunicationsOther
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Trust.
29%#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Influence.
Consultative employment brand messages are more influential & can raise applicant quality by almost 20%.
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
5 Tips.
• Brand for influence • Encourage employees to share• Link back to your site• Promote across channels • Turn off ads
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
5 Lessons.
• Communicate your vision• Chose talent wisely• Collaborate always• Listen to feedback • Have fun
#GDSummit
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDSummit
Shannon SmedstadEmployment Brand Director
@shannonsmedstad
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