glosho'14: company showcase - seevider
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© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without
Permission
Smart City - Smart Parking with Vision Sensor
www.seevider.com
Seevider Inc., Hobin Kim, CEO, hobin@seevider.com, (408)930-0852
StartmeupHK Venture Programme
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
30% Traffic
Caused
4 Billion Hours
Lost Every Year
People Spends
5-19 minutes
The Problem
Drivers: have to cruise around to find a parking spot in
the heart of any major city
Emit 45 Million
Tons of CO2
Wasted 2.9 Billion
Gallons of Gas
Facility and City: Very expensive to provide the real-time
Occupancy Information to drivers
Need for a Cost Effective Parking
Sensor
Service upgrade for Parking Information
Effective Operations, Revenue
Management & Utilization of Inventory
( Source: SFMTA 2014, Shrank and Romax, 2007, Donald Schoup, 2007 )
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Market Size and Opportunity in USA
Market Scale 70,400 Facilities
800M-1B Parking Spaces
TAM: $ 20B
Target Market 40,000 Facilities
100M Parking Spaces
Target Segment Shopping Center
Univ/College
Airport
Stadium
SAM: $ 2B
Source: Parking in Perspective, National Parking Association 2011, based on US Census Bureau Study
Competitors
≤ 1%
Market Penetration Status
Target Segment
20%
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
The Solution: The Vision Sensor
True Real Time Parking availability and guidance information
Enable ‘Dynamic Pricing’, adjusted for demand, in real-time
Most Efficient solution by sensing multi-spaces and easy of Installation
Energy Savings (via lighting control) pays for the cost of the sensor
Sustainability Solution to reduce Fuel Consumption and Co2 emissions
SeeVider Sensor= Camera + Mini Computer
IP and patent filing underway by Fenwick & West
Client Apps
www.seevider.com© 2013 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
SeeVider Server
DBDB
Parking Garage
Street Parking
Parking Lot
The Solution: Service Architecture
REST API
Partners Mobile App
P
PP
P
Corp. Users
Parking Operator
SeeVider Sensor Use Cases Client App
SeeVidersensor
www.seevider.com© 2013 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Seevider SolutionCurrent Solutions
Differentiation & Value Proposition
Cost Effective: $60 per space
Easy Installation: wireless Network &
or 4G support
Expensive: $ 250-280 per space
Installation: Requires extensive
construction, wiring & cabling
Solution is only a Parking Sensor Lighting control-energy saving can
pay for the cost of Sensor: No Upfront
CAPEXNo Expandability of functionality
Expandable to many other Functions
with Embedded Android OS Competition: Streetline, IPS, Park
help, Nedap, Cur, Sensys
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Being Evaluated by Leading Companies
Pilot Projects Scheduled on Oct -Nov 2014• Global Parking Service Company: ABM
• Government Organizations: the City of San Jose and BART
• Financial Service: Wells Fargo Bank
PO issued and Project Under Installation: Nissan Motors America
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Revenue Model
(A) Vision Sensor MSRP is $ 250 per sensor. Volume discount available
(B) Subscription Service Fee • Tier 1: $ 5 fee for per space, per month
• Tier 2: 10% reservation commission
• Tier 3: $ 5 monthly fee for Vehicle Monitoring
(C) Data Brokering and Data-as-a-service• Parking Apps and Services: Parkme, ParkoPedia, Parkwhiz, ParkNow,
SFPark
• Shopping malls, Corporate facilities, Univ/Colleges, Retailers, AD
Service
• Municipalities and Security service
(D) Parking Share Service Fee • for Private Parking Space in the a city’s core: 40:60 Revenue Split
model with Free Sensor Installation
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Partners and Channels
• Pre-production product is manufactured in South Korea
• Planned commercial manufacturing in the US in 2015
• Initialize UL Certification Process by December 2014
Manufacturing Partner:
Channel and Installation Partners
• Global IT Companies: IBM, Cisco, Oracle and Xerox under discussion
• Large Parking Operators ; ABM, Central, LAZ
• Installation Partners: ABM, Central, Laz, Security Camera Vendors
and electrical contractors
• Parking Solution Vendors: Carlos Gavacci, ParkAssist, ParkoPedia….
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Projected Financial Statement
unit: 1,000 USD
2013 2014 2015 2016 2017
Revenue
Revenue - 180 2,000 20,000 40,000
COGS - 90 1,000 10,000 15,000
Gross margin - 90 1,000 10,000 25,000
Expenses
R&D, Mfg. 500 500 1,000 3,000 5,000
Sales & Marketing 20 100 550 1,500 4,000
Operation 50 75 300 1,000 3,500
Sub total 570 675 1,850 5,500 12,500
Net Profit - 570 - 585 -850 4,500 12,500
Reference
Sales volume (pcs) - 100 5,000 50,000 100,000
Employees 5 6 15 60 100Parking spaces covered - 400 spaces 20,000 200,000 400,000
Draft
Seevider Management Team
CEO, Hobin Kim
EntrepreneurCOO, Sudhir Jain
VP Engineering, Harold Han
CMO, Martijn Kolenbrander
VP of Sales, Jeff Meyers
© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Advisor, Product
Strategy
Param Singh
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Sustainability Benefit Analysis
Wasted 2.9 Billion
Gallons of Gas
45 Million Tons of
CO2 Emission
For Parking : Reduce the time to find a suitable parking spot
about 3-10 Minutes
50% Reducing1.45 Billion
Gallons of Gas
22.5 Million Tons
of CO2 Emission
For Lighting Control by LED + Vision Sensor : Reduce Electricity
and Co2 Emission Per 100W HPS Bulb, $ 0.10/kwh, Yearly
75% Reducing201Kwh
$ 20
804Kwh per bulb
$ 80 per bulb
0.44Mt per bulb 0.11Mt
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
BU
SIN
ESS D
EV
ELO
PM
EN
T
4Q 2014 2Q 3Q 4Q 20152013 TIME1Q 1Q
Where We are Heading to
Product Alpha Complete
Product Beta
Complete Pre-MarketingNissan Motors
Project
Start Service
Fast Growth Pilot Project Launch
Revenue Generation
Channeling & Partnership
www.seevider.com© 2014 SeeVider, Inc. All right reserved. Confidential Information, No Reproduction without Permission
Investment Ask and Uses
►Looking for Series A Investment: $ 3M
►Funds used for
Resource Allocation Amount
Product revision for scale of manufacturing $ 500K
Sales and channel development $ 500K
Partner integration: SDK, API $ 500K
Manufacturing cost of Vision Sensor- 10,000 unit run $ 1M
Algorithm and Application Enhancement $ 500K
Total $3.0M
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