go global, stay focused - for australian startups
Post on 14-Apr-2017
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Go Global, But Dont Boil The Ocean
Go Global, But Be FocusedMick @liubinskas#globalfocus
@liubinskas#globalfocusCommodore64Kazaa10 Tech Biz StartedPollenizerStartmatemuru-DHelped 1,000 Startups
@liubinskas#globalfocusI loveTech
@liubinskas#globalfocusI LoveAustralia
@liubinskas#globalfocusTech + Australia = Love2
@liubinskas#globalfocusBut
@liubinskas#globalfocusIm Frustrated
@liubinskas#globalfocusBig country
@liubinskas#globalfocus
China9.5m sq kmsUSA9.8m sq kms
Australia7.6m sq kms
@liubinskas#globalfocusSmall market
@liubinskas#globalfocus
China9.5m sq kms1.3b peopleUSA9.8m sq kms320m people
Australia7.6m sq kms23m people
@liubinskas#globalfocus
Shanghai 24 million
@liubinskas#globalfocus
New York20 million
@liubinskas#globalfocusThat sucks
@liubinskas#globalfocusSuck it up
@liubinskas#globalfocusToo many pitches with too small an ambition
@liubinskas#globalfocus.com.au
@liubinskas#globalfocusToo many companies dying in the trough of sorrow
@liubinskas#globalfocusENOUGH!!!
@liubinskas#globalfocusMy Goal: 10 Companies to Go Global Right Now
@liubinskas#globalfocusWhy Global?
@liubinskas#globalfocusUSA or China: Win home market, then maybe go global.
@liubinskas#globalfocusNew Zealand, Singapore, Israel: Tiny local market, must go global
@liubinskas#globalfocusAustralia is medium sized
@liubinskas#globalfocus
@liubinskas#globalfocusGlobal Niches Are Huge
@liubinskas#globalfocusMoreEarly Adopters
@liubinskas#globalfocusIf you get a happy customer in Sydney you are worth
@liubinskas#globalfocus2% of the global potential of that business.No more
@liubinskas#globalfocusWhich meansnext to nothing.
@liubinskas#globalfocusLocal proof only
@liubinskas#globalfocusWhat an international investor hears?
@liubinskas#globalfocusIve got great traction in Fiji.
@liubinskas#globalfocusLocal investors?
@liubinskas#globalfocusYou cant get Silicon Valley or Beijing valuations on local proof
@liubinskas#globalfocusI want $1m
@liubinskas#globalfocusI want $1m
@liubinskas#globalfocus
@liubinskas#globalfocusI want $1.2m
@liubinskas#globalfocus
@liubinskas#globalfocus12 weeks DD$50k in fees = 4%Max: 4 Companies
@liubinskas#globalfocus
@liubinskas#globalfocusI want to give you $5m1% in feesMove the needle
@liubinskas#globalfocus
@liubinskas#globalfocus$5m for 20%Dilute to 5% 10x return = $50m Total exit = $1B
@liubinskas#globalfocus
@liubinskas#globalfocusMust go global
@liubinskas#globalfocusBut
@liubinskas#globalfocusThat doesnt mean be global.
@liubinskas#globalfocusThat doesnt mean try and get every customer in the world at once.
@liubinskas#globalfocusGo Global, Be Focused
@liubinskas#globalfocusMy Goal: 10 Companies to Go Global Right NowAND be focused
@liubinskas#globalfocusConflicting?
@liubinskas#globalfocusSuck it up!
@liubinskas#globalfocusStart with making 1 customer in one location happy with one product. Then grow.
@liubinskas#globalfocusA startups goal should be to create a monopoly, but the smallest monopoly possible Peter Thiel, Zero to One
@liubinskas#globalfocus
@liubinskas#globalfocusHow do you focus?
@liubinskas#globalfocus
@liubinskas#globalfocus2 Ways
@liubinskas#globalfocus
@liubinskas#globalfocus1. Small Customer Segment
@liubinskas#globalfocus
@liubinskas#globalfocus
Start HerePain/NeedPossible Customer Segments
Startup Science
@liubinskas#globalfocusHow did Facebook beat Friendster?
@liubinskas#globalfocus
@liubinskas#globalfocusAggressive Focus
@liubinskas#globalfocus
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@liubinskas#globalfocus
@liubinskas#globalfocusNail 1 segment.Grow.
@liubinskas#globalfocus
@liubinskas#globalfocusInvestors want?
@liubinskas#globalfocus
@liubinskas#globalfocusI have 1 segment that loves me.There are 1,000 other segments.
@liubinskas#globalfocus
@liubinskas#globalfocusInvestors DONT want?
@liubinskas#globalfocus
@liubinskas#globalfocusI have 1 customer in 1,000 segments help me win them all.
@liubinskas#globalfocus
@liubinskas#globalfocusThe first segment hates me?
@liubinskas#globalfocus
@liubinskas#globalfocusSuck it up!Move to the next tiny segment.
@liubinskas#globalfocus
@liubinskas#globalfocus2. Small Product
@liubinskas#globalfocus
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@liubinskas#globalfocusGo Global, Be Focused
@liubinskas#globalfocus
@liubinskas#globalfocusRecap!
@liubinskas#globalfocus
@liubinskas#globalfocusPut the smallest working productIn front of a small segment that needs you a lotIn a big market
@liubinskas#globalfocus
@liubinskas#globalfocusGo Global, Be Focused?
@liubinskas#globalfocus
@liubinskas#globalfocus
Go Global, Be FocusedMick Liubinskas@liubinskas muru-d.com
@liubinskas#globalfocus
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