go out and play: why software isn't what the internet of things needs the most

Go out and play.

Alexandra Deschamps-Sonsino / @iotwatch

Why the internet of things doesn’t need more software platforms.

2007-2010 @tinkerlondon

First distributor of the Arduino in the UK. Training & design services for global clients. Work part of the permanent collection at the Museum of Modern Art in NY. Consult with global clients to develop products & centres of excellences around #iot. Contribute to policy & security issues. Family of internet connected lamps. Coming soon.

2011 @iotwatch

2012 @GNLteam

www.designswarm.com/blog

#iot innovation isn’t happening in software

Gutenberg of innovation

1950s of innovation

2014

Lamps for your global friends & family

www.goodnightlamp.com

I got 99 problems User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

These happen online User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

These cost a lot of money User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth

There is no money

Seed / Grants Incubators

Crowdfunding

Angels

Exit

What you actually need

0 50K 100K 500K 1M

VCs  

Technology choices are like a**holes. Everyone’s got one and everyone thinks everyone else’s stinks.

wifi USB leBT M2M Whitespace RF

Your software doesn’t live in isolation to the product it lives in.

RRP & BoM It doesn’t matter if it’s the right technology if noone wants to buy it.

Unboxing It doesn’t matter if it’s the right technology if your grandmother can’t set it up or someone can’t set it up for their grandmother within 5 minutes.

Long-term usage It doesn’t matter if it’s the right technology if it’s a novelty that wears off and it ends up in a drawer. You won’t get any data then.

The data question

Early days

You are only one click away. An Arduino costs less than $20 and is the most documented platform for learning with no hardware experience. The best ideas come from software people willing to cross into hardware on the cheap. Use crowdfunding to test the appetite for an idea, then quit your day job.

Rewarding you for on screen play

Molly / Mint digital

Little Printer

Bleep Bleeps

Danke.Thank you. Merci. Grazie.

@iotwatch @GNLteam @ConnectedIOT

Alexandra Deschamps-Sonsino alex@designswarm.com