google adm

Chocolate Sunday

Monday, January 18, 2010

Monday, January 18, 2010

1. The Company

2. The Environment

3. The Industry

4. The News

5. The People

6. The Discussion

Monday, January 18, 2010

Organize the World’s Information Make it Universally Accessible and Useful

Monday, January 18, 2010

Welcome to

Monday, January 18, 2010

From Googol

to Google

Monday, January 18, 2010

ProductsText

Monday, January 18, 2010

The 10 Commandments

Monday, January 18, 2010

1. Focus on the user and rest will follow

Monday, January 18, 2010

2. It's best to do one thing really, really well

Monday, January 18, 2010

3. Fast is Better than Slow

Monday, January 18, 2010

4. Democracy also Works on the Web

Monday, January 18, 2010

5. You don't need to be at your desk to need an answer

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6.

You can

make

money

without

doing

evil

Monday, January 18, 2010

7.There's always more information out there

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8. Need For Information Crosses

All Boarders

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9. You can be serious without a suitMonday, January 18, 2010

Great just isn't good enough

10.

Monday, January 18, 2010

Behind Google: Macro-economic Environment

Monday, January 18, 2010

Strengths Weaknesses

Opportunities Threats

Innovatives Initiations

Focus on Customers

Brand Equity

Expanding profit making

Applications in test mode

Laws

Cyber-attacks

Censorship

Loosing market share

Monday, January 18, 2010

P

E

S

T

E

L

Relationship between Goverment & Companies

China holds the American debt

Working Environment

Innovation is Mandatory

Cloud Computing

Corporate Legislation

Monday, January 18, 2010

Industry Overview

Monday, January 18, 2010

Industry competition

Growth rate : high 31.3% in China

Product differentiation : high

Level of concentration : high

Competitive rivalry : high

Potentiel Entrants

Barriers to entry : high

Experience needed : high

Technology : high

Threat of entry : high

Suppliers

Supplier’s concentration: low

Bargaining power: low

Buyers

Concentration of buyers : low

Number of buyer : high

Bargaining power: low

Substitutes

Other Web Ad Services : med

Facebook : high

Threat of substitute : med - high

Monday, January 18, 2010

Baidu OthersGoogle

Chinese Market

Microsoft YahooGoogleOthers

American Market

Google Market Shares

Monday, January 18, 2010

-7.50%

-3.75%

0%

3.75%

7.50%

11.25%

15.00%

1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10

% Baidu% Google

Comparison Yield of Google & Baidu Stock Market

Jan 13, 2010

Monday, January 18, 2010

NEWS

NEWS EVENTMonday, January 18, 2010

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Monday, January 18, 2010

Monday, January 18, 2010

Monday, January 18, 2010

Monday, January 18, 2010

Monday, January 18, 2010

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Monday, January 18, 2010

Monday, January 18, 2010

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Monday, January 18, 2010

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Monday, January 18, 2010

Monday, January 18, 2010

No More

Monday, January 18, 2010

Our Opinion

Monday, January 18, 2010

Your Opinion

Monday, January 18, 2010

How do you think the US government should diplomatically respond to Googleʼs actions, keeping in mind an already tense diplomatic relationship with China

What is your opinion on the way Microsoft and Yahoo! have responded?

How do you think the Chinese government will react to Googleʼs sudden uprising?

How do you think Googleʼs actions will affect its public image as a “Do no evil” company?

Do you think any of this matters, considering the fact that the world will end in 2012?

Think About This...

Monday, January 18, 2010

BibliographyBranigan, Tania (2010): Timeline: Chinese internet censorship over the last year

http://www.guardian.co.uk/world/2010/jan/14/china-internet

Ward, Mark (2009): China's Clampdown on tech in Urumqihttp://news.bbc.co.uk/2/hi/technology/8136944.stm

Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google Beat China?http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/

n/a (2010): Timeline: China and Net Censorshiphttp://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm

n/a (2006): Net Firms Criticized Over Chinahttp://news.bbc.co.uk/2/hi/technology/4699242.stm

n/a (2010): China Gives First Response to Google Threathttp://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm

n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm

n/a (2010): Google 'may pull out of China after Gmail cyber attack' Google 'may pull out of China after Gmail cyber attack'

Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O

Google Blog Spot: A New Approach to Chinahttp://googleblog.blogspot.com/2010/01/new-approach-to-china.html

Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ http://news.bbc.co.uk/2/hi/technology/8458150.stm

Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼhttp://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo

Monday, January 18, 2010