google analytics tutorial

GOOGLE ANALYTICS

TUTORIAL

Vince Salud Robert Cipriano Richmond Ibasco Khris Torres

Sean Si

THE TEAM

Angelyn Co Kevin Si Austin Takahashi

Aubrey Madrona

Link Development Manager

Founder & Consultant Content Production Manager Lead Web Developer Blog Manager

SEO Specialist Lead Programmer SEO School Manager

Social Media Specialist

Marc Sorongon

Accounts Director

Pam Sallegue

Link Development Specialist

COMPANY PROFILE

SEO Hacker is primarily an SEO and internet marketing company.

Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital

agencies.

Our clients range from Philippine based companies to international companies looking to get

higher ranking in search engines.

Here are some of the clients we have rendered services to:

We offer a comprehensive suite of solutions, including:

Search Engine Optimization

Consulting

Pay Per Click

Blogging

Social Network Marketing

Conversion Rate Optimization

Online Reputation Management

Mobile Marketing

Internet Marketing

Web Development

Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of

the Philippines and other English-speaking Asian countries.

Our mission is to provide best-quality services to our clients, taking care of their branding

and optimizing their websites for their users.

COMPANY PROFILE

www.slideshare.net/bengrossman

STATS AND MEASUREMENTS

ARE IMPORTANT

ESPECIALLY IN BUSINESS

WHERE NUMBERS TELL TALES

GOOGLE ANALYTICS IS

YOUR MEASURING TOOL

MULTITUDE OF DATA

ABOUT YOUR VISITORS

LET’S START WITH THE

DASHBOARD

This is the Time Frame parameter of your Data

This tells you the number of Visitors who came in your Website

This tells you the number of Pages that were Viewed in your Website

This tells you the Average Time a Visitor Spends in your Website

This tells you the percentage of New Visitors in your Website

This tells you the number of Unique Visitors in your website

COUNTED BY A UNIQUE

COOKIE ASSIGNED BY GOOGLE

This tells you the average number of Pages a User Visits in your Website

This tells you Bounce Rate of your Users in your Website

PEOPLE GOING OUT OF YOUR

WEBSITE IMMEDIATELY AFTER

GOING IN

Check where your Traffic comes from

Check where your Traffic comes from

Check what Keywords your Visitors use to find you

Knowing which Keywords are most

effective to build your SEO on is Vital

Branding Keywords Like these

Prove to hold the best User Activity

Visit a Lot of Pages

Prove to hold the best User Activity

Spends a lot of Time in your Website

Prove to hold the best User Activity

Does not have a high Bounce Rate

Increasing Visits from this Keyword is

a Win!

WHERE DO I START?

SET-UP THE TRACKING CODE

Your Unique Tracking ID

This tells you if your Tracking Code is Working

This is your Tracking Code. Copy-Paste this on every page you want to track in your website

EACH TIME A USER OPENS A

WEBPAGE IN YOUR WEBSITE

YOUR WEBPAGE

YOUR WEBPAGE SENDS DATA

YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS

YOU WILL RECEIVE VALUABLE

VISITOR DATA FROM EACH PAGE

BOO-YAH!

GOOGLE ANALYTICS SHOULD

START TELLING YOU NUMBERS

BUT IT WON’T TRANSLATE

WHAT THE NUMBERS MEAN

YOU’D HAVE TO STUDY IT

IT BOILS DOWN TO HOW MUCH

YOU KNOW YOUR BUSINESS

HERE ARE SOME GOOGLE

ANALYTICS TRICKS TO START WITH

HERE ARE SOME GOOGLE

ANALYTICS TRICKS TO START WITH

GOAL TRACKING

EVERY WEBSITE HAS A GOAL

To Drive Sales

EVERY WEBSITE HAS A GOAL

To Drive Sales

Make Leads

EVERY WEBSITE HAS A GOAL

To Drive Sales

Make Leads

Engage Users

EVERY WEBSITE HAS A GOAL

TRACKING YOUR WEBSITE’S

PERFORMANCE IN LIGHT OF THESE

GOALS IS CRITICAL

MEASURING CAN LEAD TO SCALING

MEASURING CAN LEAD TO SCALING

Where do we start?

Go to your Admin Section in Google Analytics

Then Click on Goals

It should Reveal to you your Goals List

For now you will only need to click on one +Goal to set-up a new Goal

This Setting Should Pop out Next

Let’s say you’re tracking leads and you want to track how many people go to your ‘Thank you’ Page

Choose URL Destination

This area should appear

Put in your Goal Name here (You can name something like ‘Leads Generated’)

Put in the URL of your ‘Thank you’ Page here

Then click on Save

And there you have it!

HOW DO I KNOW IF IT WORKS?

In your Reporting Section, click on your Goals Overview

IT SHOULD SHOW YOU SOMETHING

LIKE THIS

Again, take note of the Time Frame parameter of your Data

You can pick which Goal you would like to check on here

How many Goals you have accomplished

The Value of those Goals (Note: Some ‘thank-you’ pages means you’ve sold something)

Your Goal Conversion Rate (Percentage of the times your Goal was hit vs the number of Visitors)

Your Goal Abandonment Rate (People who abandon hitting the Goal you’ve set while on the Funnel)

INTERESTING ISN’T IT?

YOU COULD CHECK OUT ALL YOUR

OTHER GOALS DATA

Using This

YOU COULD CHECK OUT ALL YOUR

OTHER GOALS DATA

Using This

YOU COULD CHECK OUT ALL YOUR

OTHER GOALS DATA

And This

Using This

YOU COULD CHECK OUT ALL YOUR

OTHER GOALS DATA

And This

And This

Using This

YOU COULD CHECK OUT ALL YOUR

OTHER GOALS DATA

And This

And This

And This

CONCLUSION

GOT IT?

CONCLUSION

Gimme a Break!

CONCLUSION

Gimme a Break!

I KNOW GOOGLE ANALYTICS

COULD BE A LOT TO TAKE IN

CONCLUSION

Gimme a Break!

AND I DON’T WANT TO OVERLOAD

YOU WITH INFORMATION

SO WE’LL END THERE FOR NOW

SEE YOU NEXT TIME

WANNA KNOW MORE?

Pay us a visit!

21 Batac Street BF NSHA

Paranaque

Email me at sean@seo-hacker.com

Enroll in http://seo-hacker.org it’s FREE!

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This is a Presentation about

Google Analytics

by

Sean Patrick Si

Founder & Consultant

SEO Hacker

sean@seo-hacker.com