google analytics tutorial
TRANSCRIPT
GOOGLE ANALYTICS
TUTORIAL
Vince Salud Robert Cipriano Richmond Ibasco Khris Torres
Sean Si
THE TEAM
Angelyn Co Kevin Si Austin Takahashi
Aubrey Madrona
Link Development Manager
Founder & Consultant Content Production Manager Lead Web Developer Blog Manager
SEO Specialist Lead Programmer SEO School Manager
Social Media Specialist
Marc Sorongon
Accounts Director
Pam Sallegue
Link Development Specialist
COMPANY PROFILE
SEO Hacker is primarily an SEO and internet marketing company.
Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital
agencies.
Our clients range from Philippine based companies to international companies looking to get
higher ranking in search engines.
Here are some of the clients we have rendered services to:
We offer a comprehensive suite of solutions, including:
Search Engine Optimization
Consulting
Pay Per Click
Blogging
Social Network Marketing
Conversion Rate Optimization
Online Reputation Management
Mobile Marketing
Internet Marketing
Web Development
Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of
the Philippines and other English-speaking Asian countries.
Our mission is to provide best-quality services to our clients, taking care of their branding
and optimizing their websites for their users.
COMPANY PROFILE
www.slideshare.net/bengrossman
STATS AND MEASUREMENTS
ARE IMPORTANT
ESPECIALLY IN BUSINESS
WHERE NUMBERS TELL TALES
GOOGLE ANALYTICS IS
YOUR MEASURING TOOL
MULTITUDE OF DATA
ABOUT YOUR VISITORS
LET’S START WITH THE
DASHBOARD
This is the Time Frame parameter of your Data
This tells you the number of Visitors who came in your Website
This tells you the number of Pages that were Viewed in your Website
This tells you the Average Time a Visitor Spends in your Website
This tells you the percentage of New Visitors in your Website
This tells you the number of Unique Visitors in your website
COUNTED BY A UNIQUE
COOKIE ASSIGNED BY GOOGLE
This tells you the average number of Pages a User Visits in your Website
This tells you Bounce Rate of your Users in your Website
PEOPLE GOING OUT OF YOUR
WEBSITE IMMEDIATELY AFTER
GOING IN
Check where your Traffic comes from
Check where your Traffic comes from
Check what Keywords your Visitors use to find you
Knowing which Keywords are most
effective to build your SEO on is Vital
Branding Keywords Like these
Prove to hold the best User Activity
Visit a Lot of Pages
Prove to hold the best User Activity
Spends a lot of Time in your Website
Prove to hold the best User Activity
Does not have a high Bounce Rate
Increasing Visits from this Keyword is
a Win!
WHERE DO I START?
SET-UP THE TRACKING CODE
Your Unique Tracking ID
This tells you if your Tracking Code is Working
This is your Tracking Code. Copy-Paste this on every page you want to track in your website
EACH TIME A USER OPENS A
WEBPAGE IN YOUR WEBSITE
YOUR WEBPAGE
YOUR WEBPAGE SENDS DATA
YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS
YOU WILL RECEIVE VALUABLE
VISITOR DATA FROM EACH PAGE
BOO-YAH!
GOOGLE ANALYTICS SHOULD
START TELLING YOU NUMBERS
BUT IT WON’T TRANSLATE
WHAT THE NUMBERS MEAN
YOU’D HAVE TO STUDY IT
IT BOILS DOWN TO HOW MUCH
YOU KNOW YOUR BUSINESS
HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH
HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH
GOAL TRACKING
EVERY WEBSITE HAS A GOAL
To Drive Sales
EVERY WEBSITE HAS A GOAL
To Drive Sales
Make Leads
EVERY WEBSITE HAS A GOAL
To Drive Sales
Make Leads
Engage Users
EVERY WEBSITE HAS A GOAL
TRACKING YOUR WEBSITE’S
PERFORMANCE IN LIGHT OF THESE
GOALS IS CRITICAL
MEASURING CAN LEAD TO SCALING
MEASURING CAN LEAD TO SCALING
Where do we start?
Go to your Admin Section in Google Analytics
Then Click on Goals
It should Reveal to you your Goals List
For now you will only need to click on one +Goal to set-up a new Goal
This Setting Should Pop out Next
Let’s say you’re tracking leads and you want to track how many people go to your ‘Thank you’ Page
Choose URL Destination
This area should appear
Put in your Goal Name here (You can name something like ‘Leads Generated’)
Put in the URL of your ‘Thank you’ Page here
Then click on Save
And there you have it!
HOW DO I KNOW IF IT WORKS?
In your Reporting Section, click on your Goals Overview
IT SHOULD SHOW YOU SOMETHING
LIKE THIS
Again, take note of the Time Frame parameter of your Data
You can pick which Goal you would like to check on here
How many Goals you have accomplished
The Value of those Goals (Note: Some ‘thank-you’ pages means you’ve sold something)
Your Goal Conversion Rate (Percentage of the times your Goal was hit vs the number of Visitors)
Your Goal Abandonment Rate (People who abandon hitting the Goal you’ve set while on the Funnel)
INTERESTING ISN’T IT?
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
And This
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
And This
And This
CONCLUSION
GOT IT?
CONCLUSION
Gimme a Break!
CONCLUSION
Gimme a Break!
I KNOW GOOGLE ANALYTICS
COULD BE A LOT TO TAKE IN
CONCLUSION
Gimme a Break!
AND I DON’T WANT TO OVERLOAD
YOU WITH INFORMATION
SO WE’LL END THERE FOR NOW
SEE YOU NEXT TIME
WANNA KNOW MORE?
Pay us a visit!
21 Batac Street BF NSHA
Paranaque
Email me at [email protected]
Enroll in http://seo-hacker.org it’s FREE!
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This is a Presentation about
Google Analytics
by
Sean Patrick Si
Founder & Consultant
SEO Hacker