google confidential and proprietary lee hunter product marketing manager - google 1 technology...

Google Confidential and Proprietary

Lee HunterProduct Marketing Manager - Google

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Technology Trends

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Google Confidential and Proprietary

The Digital Opportunity is Global

$438B2008

eCommerce sales

1.4Bpeople online (up

from 500M in 2003)

60Bsearches conducted

per month worldwide

20 hrsVideo uploaded every minute to

YouTube

Google Confidential and Proprietary 3

6.5

Growth in online usage

Information

Communication

eCommerce

Community

Entertainment

2003 2007

Hours online / month

2012

20.5

71.51

4.52.52

642.25

7.565

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Google Confidential and Proprietary 4

Ubiquitous connectivity

Democratization of the tools

of production

Falling cost of storage

Drivers of Change

Google Confidential and Proprietary

Recovery……

….Innovation

Google Confidential and Proprietary 6

Where Google Sees Opportunity

MobileVideo

Search Web Apps

“We’ve turned the corner”Eric Schmidt, CEO, Google, Inc.

August 2009

…But What Did We Learn?

Google Confidential and Proprietary

RelevanceCommunicate Creatively

PrecisionTarget Consumers Locally

Deeper ConnectionsConnect Consumers

InnovationBe Nimble

The New Basics: Getting Ahead of the Recovery

Google Confidential and Proprietary

Relevance: Communicate Creatively

5.6

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Google Confidential and Proprietary

Relevance: Communicate Creatively

Harness Increased Engagement C

ON

TE

NT

SE

AR

CH

Visits travel blog Reads hotel reviewsBrowses destination

articles Researches travel

deals

Searches again: “hotels

reviews”

Searches on “hotels”

Google Confidential and Proprietary

84% Hotel

Precision: Target Consumers Locally

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92% Car

99% Air

117% Destination

Source: Google Internal Data

Google Confidential and Proprietary

Precision: Target Consumers Locally

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Micro-Target Your Destinations

Web Search Volume in the Hotels & Accommodations Category on Google.com “Near” + “Close To”January 2004 to September 2009, including forecast

66% Growth Since 2004

Google Confidential and Proprietary

Deeper Connections: Connect With Consumers

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Google Confidential and Proprietary

Innovation: Be Nimble

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Web Search Volume in the Travel Category on Google.comLow cost travel January 2005 to September 2009

Google Confidential and Proprietary

Innovation: Be Nimble

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Be Willing to Adapt and Experiment Category Overall vs. Geneva vs. Tenerife vs. Istanbul vs. RomeJanuary 2005 to September 2009

Category Overall vs. London vs. Sydney vs. Thailand vs. ParisJanuary 2005 to September 2009

Google Confidential and Proprietary

RelevanceHarness Increased Engagement

PrecisionMicro-Target Your Destinations

Deeper ConnectionsAdd Value To The Travel Experience

InnovationBe Willing to Adapt and Experiment

The New Basics: Getting Ahead of the Recovery

Google Confidential and Proprietary 17

Google Insights for Search: www.google.com/insights/search

Google Keyword Tool:adwords.google.com/select/KeywordToolExternal

Google AdPlanner: www.google.com/adplanner

Webmasters Central:www.google.com/webmasters

Google Analytics: www.google.com/analytics

Google Confidential and Proprietary 18

THANK YOU!

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