google+ hangout un social media course
Post on 03-Jul-2015
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Based on best practices of 3 Google Hangouts around Rio+20
+ Hangoutsat the UN
WHAT IS A GOOGLE+ HANGOUT?
A free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a t ime.
DEFINITION:
People around the world
Who want to share their thoughts and knowledge
And discuss about it with others
At a very low cost
and keep this discussion recorded for later
WHY A DISCUSSION?
To make your Google+ Hangout
A SUCCESS
10 STEPS
Focused
Emotional
Of general interest
Relevant for a 20-40 years old audience
If possible event-related
Choose a challenging tit le can be a question like: “Does youth really care about Rio+20?”
1. CHOOSE A GOOD TOPIC
Up to 9 people can join a Hangout
7 bil l ion people can watch it, live or delayed
Invite a celebrity (high-level UN, show biz, Nobel)
Choose participants who Have a special l ink to the subject
(experts, witnesses) Are good speakers Are ready to share and ask questions Can answer l ive questions on-the-spot
2. CHOOSE THE PARTICIPANTS
A good moderator should:
Know the subject/topic
Have discussed with the participants before
Be dynamic, speak clearly and shortly
Be able to manage the unexpected
Encourage the discussion among the participants
3. CHOOSE A MODERATOR
There is no ideal time -> but it is recorded!
Know where your main audience will be
Consider the age of your audience
Consider promoting the Hangout the days before
45 minutes of Hangout = 2 hours of availability for the participants
(incl. testing, off-air briefing) 3 hours on day D for the organizers 1-2 weeks of preparation in advance (part-time)
4. CHOOSE A DATE/TIME
Schedule al l activit ies from setup to the end
Schedule everyone’s interventions
Questions from moderator: 30’’ max
Answers from participants: 2’30’’ max
Insert prepared questions in the script
Allow time for questions coming l ive
Don’t be too harsh if the discussion goes smoothly
5. WRITE A SCRIPT
Give the Hangout a tit le (may be a question)
Write a description: Tell the world why you want those people to meet Present the participants (name, position, etc)
Inform your network in time to ensure promotion
Make a short promo video with the guest star
6. SHARE INFORMATION
The day before
With all participants
Go through the script with them
Ensure they’re ok to answer the proposed questions
Check everyone’s equipment/background/light
Go live for 3 minutes to see how it looks
Delete the test from your account
7. ORGANIZE A REHEARSAL
Just before:
Post the description and name/position of participants on the Google+ page
Start the Hangout about 30 minutes before going “on air” to allow anyone to join and relax
Promote the link and time of the “on air”
Take some pictures to post on social media
8. GO LIVE!
During the Hangout:
Check that the screen is following the speaker
Live tweet
Monitor questions coming from the social media
Communicate with participants through the chat
Keep your t iming, don’t go over 45’!
8. GO LIVE!
Share the l ink on the social media channels “you missed it? ….”
Storify the Hangout with the tweets and other posts
Thank the people who shared and tweeted and of course the participants
9. RELAX
Some people may discover the Hangout later
Continue promoting it in the following days, in your newsletters, make a website story about it, etc.
Edit the best quotes and make it a separate video
Check the # views regularly and re-promote it whenever relevant
10. RECYCLE
Good luck!brigitte@upwell ing.net
+1-347-449-2656
@uPwell ing
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