mcn 2013 - experiments with google+ hangout on air
DESCRIPTION
Museums are beginning to experiment with Google+ Hangouts on Air, a new video chat tool, to build online communities around learning, interaction, and the exploration of museums from all disciplines. It allows museums to engage directly with up to ten "windows" at a time. Hangouts on Air are auto-archived to YouTube and can be shared to Google+, embedded on websites, and shared via other social media. This session will look at experimental uses of Google+ Hangouts by museum educators. The presenters will talk about goals, results, challenges, and the wider implications of using this tool. Where can museums push this technology? How might it help drive relevance for our institutions as we progress in the 21st century? Presenters: Ryan Dodge (@wrdodger), Lisa Mazzola (@lisamazzola), Mike Murawski (@murawski27), and Stephanie Pau (@17reasons).TRANSCRIPT
Lisa MazzolaAssistant Director, School & TeacherPrograms
The Museum of Modern Art@LisaMazzola@momalearning
Stephanie PauAssociate Educator, Interpretation &
Research
The Museum of Modern Art
@17reasons@momalearning
Ryan DodgeSocial Media Coordinator
Royal Ontario Museum
@wrdodger@ROMtoronto
Mike Murawski (via Hangout)
Director of Education & Public Programs
Portland Art [email protected]
#MCN2013HOA
#MCN2013
Why Experiment with HOAs?
Case Studies
Royal Ontario Museum Sample HOA Youtube
NOTE: I went to Insert> Video and embedded a YouTube URL cued to a specific time stamp. Plan on showing just a minute or two
ROM Curators in Borneo
HOAs with Partners
Google+ Hangouts on Air
Clip URL: http://www.youtube.com/watch?v=M5ASamjC8-k&feature=share&t=36m3s
What were the challenges?
How can this tool help museums stay relevant in the 21st century?
What doesthe futurehold?
Tips & Tricks* Promote your HOA event early & often.
* Treat it like a media event/production - because it is one.
* Rehearse & test with all participants beforehand. Then test again day of.
* The Control Room app is your friend.
* Prepare visuals beforehand. Audio & video not ideal for now.
* Designate a social media maven.
* Find ways to integrate off-screen participants.
* Anchor HOAs to a bigger program/vision/narrative.
* Keep the conversation going.
* There are no rules. Make it your own.
Even More Tips & Tricks