gordon kass ceo & president gordon.kass@porivo.com 919/806-0566 x26 porivo technologies inc....

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Gordon Kass

CEO & Presidentgordon.kass@porivo.com

919/806-0566 x26

www.porivo.com

Porivo Technologies Inc.Measuring end-to-end web performance

2

P2P: An Enabling Technology

• Like many technology innovations, P2P is most powerful when combined with a compelling business need

• P2P is a new and better approach to solving certain business problems

• Porivo sells products powered by a P2P framework– Some key Internet problems can only be solved by a

P2P approach

3

The Problem: Poor Performance

• Poor online performance costs businesses $25 billion per year (Zona Research)

• 28% of attempted online purchases fail (BCG)

• Slow page performance is the primary reason for transaction abandonment– Business transactions are at particular risk

“Eight seconds was kind of the threshold, but that’s a ridiculous notion now. The

real expectations are around 4 seconds.”

Forrester Research, Information Week

4

Web Performance Measurement

• Companies purchase “Web Performance Measurement” services and tools to manage their online businesses– Performance data is used to diagnose problems and change

infrastructure, content and design

• But current products provide incomplete data– Companies have resorted to guesswork to evaluate real user

experience and impact

• Only Porivo offers true end-to-end Web performance testing– Porivo’s “peerReview” product enables fact-based decisions– Porivo is the only provider of true end-user testing, giving more

accurate and meaningful data

5

The Performance “Blind Spot”

Back-end Infrastructure

Firewall

NetworkLandscape

Backbone

ISP

Consumer User

3rd partycontent

Web server

App server

Backbone

RegionalNetwork

Enterprise Provider

ISP

MajorProvider

Local ISP

T1

CorporateUserCorporate

Network

ComponentTesting

DatacenterMonitoring

Database

•BMC•Mercury Interactive•Tivoli•ProactiveNet•HP OpenView•Computer Associates

•Keynote Systems•Mercury Interactive•BMC/SiteAngel•Service Metrics

Datacenter Testing“Beacon”

Current vendors cannot measure the most critical part of the Internet

Last-mile“Blind Spot”

6

End-to-end Performance

Back-end Infrastructure

Firewall

NetworkLandscape

Backbone

ISP

Consumer User

Only Porivo measures true end-to-end performance

3rd partycontent

Web server

App server

Backbone

RegionalNetwork

Enterprise Provider

ISP

MajorProvider

Local ISP

T1

CorporateUserCorporate

Network

ComponentTesting

DatacenterMonitoring

End-to-endWeb PerformanceTesting

Database

7

Porivo’s Unique Approach

• Porivo Network: 15,000+ registered machines at end-users homes or offices

• Geographically diverse clients in US (and over 50 countries)

• Techno-graphically diverse clients: dialup through T3

• Data center monitoring: small number of “beacon” servers in data centers

Complete Data: Only Porivo measures any URL to the end-user with data populations that allow valid, detailed analysis

8

P2P Technology Model

9

The Porivo PEER

• Users across the globe download the Porivo PEER application to join the testing network

• Carefully managed to provide a “representative slice” of the global Internet population

• Users can receive PayPal payments each month for availability and usage

• Flexible technology platform for future product development

10

The Porivo Advantage

• This global testing network allows Porivo’s “peerReview” product to:– Measure the performance of Web sites from the user’s

desktop

– Capture “last mile” latencies

– Measure the performance of complete transactions (e.g. buying a book)

– Send automated alerts when performance falters

11

Identify Site Problems

Example: apple.com

peerReview detected performance degradation

Drill-down enables identification of root cause

12

Identify Bottlenecks

Object-level analysis finds content bottlenecks and configuration problems

Example: askjeeves.com

13

Raw Data Drill-down

14

Thank You

“Porivo stands out as a reliably accurate

source for realistic measurements of the

true user experience, largely because of

two key factors: First, its agents are on

real desktops that see the performance of

the full path from the server. Second, it

can tap the resources of thousands of

agents distributed over demographic and

geographic points that match the true

Internet population.”

Peter SevcikBusiness Communications Review

October 2001

Gordon KassCEO & Presidentgordon.kass@porivo.com

Porivo Technologies, Inc.2525 Meridian Parkway, Suite 240Research Triangle Park, NC 27713

Register for a free appraisal of your Web site’s performance at:

www.porivo.com

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