graham mcelearney, university of sheffield on itunesu, melsig jan 2015

Sheffield on iTunes U MELSIG January 2015

Dr Graham McElearney, Technology Enhanced Learning TeamSheffield on iTunes U manager December 2013 - November 2014

New kids on the block - Russell Group

Sheffield

Why are we doing it?

A responsibility to share knowledge with the world

To raise the international profiles of individuals, their discipline, department and the University

No previous experience in OER

Meaning of iTunes U to TUoS

A vision:

To take the fantastic diversity of excellence that is the University of Sheffield, and distil, distribute and celebrate it in digital form

Excellence in......

Learning and teaching

Research

Public engagement

Outreach

Supporting the student experience

Student generated materials

Learning and teaching -

Introduction to feedback,

modelling and control

Examples......

Screencast tutorials....

Learning and teaching - We Are

Feminists

Examples......

Talking head - voice of expert or discussion....

Learning and teaching - iDig

Examples......

Instructional video..... media held on students’ devices

Learning and teaching - Italian

podcasts

Examples......

Audio....

Excellence in

Supporting the student experience - Virtual Graduate School

Video Interviews

Outreach - Discover Study Skills Online

Examples......

Video and screencast tutorials....

Public engagement - Sounds of the

Cosmos

Excellence in

Special events from the Festival Of The Mind

Who is the audience?

Thomas Pleil CC BY NC 2.0

What sort of content?

But must be legal

No copyright infringing material - although law has now changed.....

Contributors need to consent

Review of the current site content

Over 700 individual items

80 collections

All Sheffield based Faculties

Professional Services

Review of the current site content - access (December

2014)

20,200 Streams - this is now more like 35K

24,761 downloads

32,180 visitors

5,405 subscriptions

Review of the current site content - access by country

80% Traffic from outside of UK

Marketing the content.....

Review of the current site content - access across time including

November

Review of the current site content - popular items

The project - how to build an iTunes U presence

Steering Group

Content strategy

Copyright, consent and IPR

Visual identity

Branding, transcoding and hosting

Steering group - getting the right people together

Senior manager

Academic lead

Marketing/PR/comms

Technical/IT

Content producers

Academic staff

Produce a content strategyLearning and teaching

Research

Public engagement

Outreach

Supporting the student experience

Student generated materials

Copyright, consent and IPR

Needs a thorough approach to ©

Specifically relating to video and lecture recording

Consent forms required - need to understand IPR agreements at your institution

Visual identity

Media transcoding, tagging and hosting

Approach depends on what solution you have

Currently using Apple hosting

Want to move to different solution - “Produce once - publish many”

Available Support - Creative Media Team

Equipment loan

Editing facilities

Support and advice

Direct support for production

Training and support for your students

Freely available software for audio and video editing

Web-based supportSiTU support site at www.sheffield.ac.uk/itunesu

Information for contributors

Gallery of examples

Request support

Consent form and explanation

Technical information

Other useful downloads - branding files and Adobe encoding presets

Produce once - publish many

Move away from hosting content in a number of places e.g. Apple’s servers, YouTube etc

Have one hosting platform with the ability to publish into YouTube, UoS website, iTunes U, MOLE......

Need to create an open web based mirror so we are more discoverable and less proprietary

Telling the academic story.....

Shift emphasis away from a specific platform

Engage more with the increased interest in using media to tell the academic story e.g. Tales From the Ivory Tower

Encouraging people to join the academic commons of digital publishing - especially early career academics, PhD students