halifax: staying ahead in press
Post on 05-Dec-2014
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The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.
TRANSCRIPT
Halifax: Staying Ahead in Print
James Appleby
MEC
“Bookends” 2010
“The Bookmark” 2011
Guardian Coverwrap, 2012
Continued innovation 2012-2013
T-junction Book Bars
Tetris Zig-Zag
And in 2014
Media first – CheckerboardZ-Shape
Halifax also supported the
Metro Rainbow Lace issuePodium
“Little Rewards”
Trinity Mirror Partnership
Telegraph Launch Partner
Halifax were also a launch partner for
Telegraph on Kindle Fire
Deeper Content
Sun Competition ESI Supplements
Extra Value for You
Page 2s
Flattery
Thank you.
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