halifax: staying ahead in press

Halifax: Staying Ahead in Print James Appleby MEC

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The story of how Halifax has continually evolved the way it uses print to stay ahead of the competition and reader expectation.

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Halifax: Staying Ahead in Print

James Appleby

MEC

“Bookends” 2010

“The Bookmark” 2011

Guardian Coverwrap, 2012

Continued innovation 2012-2013

T-junction Book Bars

Tetris Zig-Zag

And in 2014

Media first – CheckerboardZ-Shape

Halifax also supported the

Metro Rainbow Lace issuePodium

“Little Rewards”

Trinity Mirror Partnership

Telegraph Launch Partner

Halifax were also a launch partner for

Telegraph on Kindle Fire

Page 10: Halifax: Staying ahead in press

Deeper Content

Sun Competition ESI Supplements

Page 11: Halifax: Staying ahead in press

Extra Value for You

Page 12: Halifax: Staying ahead in press

Page 2s

Page 13: Halifax: Staying ahead in press

Flattery

Page 14: Halifax: Staying ahead in press

Thank you.

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