halifax: staying ahead in print

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Halifax: Staying Ahead in Print James Appleby MEC

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Halifax: Staying Ahead in Print. James Appleby. MEC. “Bookends” 2010. “The Bookmark” 2011. Guardian Coverwrap , 2012. Continued innovation 2012-2013. T-junction. Book Bars. Tetris. Zig- Zag. And in 2014. Media first – Checkerboard. Z-Shape. - PowerPoint PPT Presentation

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Page 1: Halifax: Staying Ahead in Print

Halifax: Staying Ahead in Print

James Appleby

MEC

Page 2: Halifax: Staying Ahead in Print

“Bookends” 2010

Page 3: Halifax: Staying Ahead in Print

“The Bookmark” 2011

Page 4: Halifax: Staying Ahead in Print

Guardian Coverwrap, 2012

Page 5: Halifax: Staying Ahead in Print

Continued innovation 2012-2013

T-junction Book Bars

Tetris Zig-Zag

Page 6: Halifax: Staying Ahead in Print

And in 2014

Media first – Checkerboard Z-Shape

Halifax also supported the Metro Rainbow Lace issue Podium

Page 7: Halifax: Staying Ahead in Print

“Little Rewards”

Page 8: Halifax: Staying Ahead in Print

Trinity Mirror Partnership

Page 9: Halifax: Staying Ahead in Print

Telegraph Launch Partner

Halifax were also a launch partner for Telegraph on Kindle Fire

Page 10: Halifax: Staying Ahead in Print

Deeper ContentSun Competition ESI Supplements

Page 11: Halifax: Staying Ahead in Print

Extra Value for You

Page 12: Halifax: Staying Ahead in Print

Page 2s

Page 13: Halifax: Staying Ahead in Print

Flattery

Page 14: Halifax: Staying Ahead in Print

Thank you.