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Staying With you All the Way

Staying Ahead of the Competitions with Axis

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Confidence that you can find the right product for your custo

Encoders

Pan/tilt/zoom

Compact and affordable

Outdoor-ready& rugged Standard & HDTV/Megapixel

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We support you with knowledge about key industries

Volkswa Tfal HyundaSteel

Partial Reference customers with successful Axis installations from all ove

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First with network cameras (1996)

First with H.264

First with HDTV in video surveillance

First with reasonably priced network thermal imagingcamera

Broadest product portfolio

AXIS Camera Application Platform

We Are Focussed: 100 % Network video!

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13 % of revenue directly invested in Research &Development*

320 people or 1/3 of employees working within R/D*

Axis constructs our own chips, the ARTPEC, optimizedfor network video and analytics

A driving force within ONVIF (Open Network VideoInterface Forum) and a firm supporter of Open

standards

Technology leadership

* Fiscal year 2009

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Axis project tools www.axis.com/tools

Product Selector

Accessories Selector AXIS Gu

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Axis project tools www.axis.com/tools

Design Tool Lens C

Pixel and DistanceCalculator

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> Broad training portfolicompetence and conf

Axis products and tec> 20,000 individuals tra

worldwide

> Axis Communications

Axis Communications Academy

http://www.axis.com/academy/me/index.htmhttp://www.axis.com/academy/me/index.htm

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Click to edit Master text stylesSecond level

Third level Fourth level Fifth level

Installation guides and Tutorials

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Reliability:

3 years standard warranty (first to be introduced in the security market)

> Faster availability and delivery of products

> Clear and consistent distribution strategy with worldwide presence

> Four unique programs:

Axis Communications Academy

Channel Partner Program

Application Development Partner

Architecture & Engineering

Staying Ahead of the Competetion

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> Axis launched more than 15 new products sinceJanuary 2011

> Widest references in IP installation worldwide andin the Middle East

Staying Ahead of the Competetion

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References

Industrial Retail Leisure

> Sharp Middle East, UAE> HP Office, Cairo, Egypt> DP World, Jebel Ali, UAE> Beshay Steel, Egypt

> Petrojet, Egypt> Pfizer, Egypt> Nile Sugar Factory, Egypt> Sphinx Glass Factory, Egypt> Eastern Company for Tobacco, Egypt

> Galeries Lafayette, UAE> SAKS 5th Avenue, UAE> Dubai Mall, UAE> Bahrain City Centre, Bahrain

> Cartier/Van Cleef/Montblanc, UAE> The One Retail Outlet, UAE> Al Ain Mall> Bloomingdales, UAE> iStyle (Apple Stores), UAE

> Abu Dhabi Inte> Ferrari World, A> Manarat Al Saa

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What makes the difference?

Focus PartneGlobal reach

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Thank you!network video

innovationgloba l

HDTV

partn

ernetw o

rk

leader

camera

protectoutdoo

image usability

leader

safe

thermal

easy installation

inte

llig

ent

open

integratiease of use

competence

megapixel

environment

worldwide

H

focus

Axis

video encode

co

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nce

Get the Axis picture. Stay one step ahead.