havas seminar

Havas Seminar

Cannes, June 23, 2005

The Gunn Report

2004

The Gunn Report Combines the Winners Lists for the top 52

Award Shows on the planet (32 TV, 20 Print)

Establishes the Annual Worldwide League Tables for

TV/Cinema (50) Production Cos (25)

Print (50) Directors (25)

Countries (25) Agencies (50)

Advertisers (25) Agency Networks (20)

“Through our sponsorship of The Gunn Report, P&G is sharing our belief in the power of creative and applauds our peers in the advertising industry who have gained the recognition of the industry’s most respected juries in advertising festivals around the world.”

Jim Stengel,Global Marketing Officer,

Procter & Gamble

“In these rapidly changing times, creative that connects with the consumer is what will set advertisers apart. Through Donald’s passion and commitment for creative advertising, The Gunn Report has become the globally respected authority on ‘creative’ success.”

Jim Stengel

Gunn Report Highlights 2004

• UK scoops top-of-league both in Commercials and in Print tables

• In Countries, balance of power shift from Latin Bloc to Mainstream Europe

• Advertisers winner notches up 5th top place in 6 years

Gunn Report Highlights 2004 cont.

• In Prod Cos table, second time winner with highest points ever

• Winner from Asia in Directors table

• Winner from Latin America in Agencies table

• Incredible, cliffhanger finish Agency Networks – each of top 3 more points v. any previous winner

CommercialsSome we’ll remember from 2004

The Most Awarded Commercials in The World in 2004

1. Honda Accord “Cog” GB

2. Sony Playstation 2 “Mountain” GB

3. Soken DVD Player – campaign

Thailand

4= Unif Green Tea “Worms”

Thailand

Honda Civic “Everyday”/”Sense” GB

6. Evian “Waterboy”

France

The Most Awarded Commercials in The World in 2004

1. Honda Accord “Cog” GB

2. Sony Playstation 2 “Mountain” GB

4= Unif Green Tea “Worms”

Thailand

Honda Civic “Everyday”/”Sense” GB 6. Evian “Waterboy”

France

3. Soken DVD Player – campaign

Thailand

Countries

The Most Awarded Countries 2004

TV Print TOTAL

7. Thailand (7) 60 13 73

8. Singapore (10) 10 61 71

9. Spain (6) 38 24 62

10. Canada (8) 39 17 56

The Most Awarded Countries 2004

TV Print TOTAL

3. France (3) 48 46 94

4. Germany (9) 33 50 83

5= Argentina (4) 50 31 81

Brazil (5) 46 35 81

1. USA (1) 158 76 234

2. Great Britain (2) 117 71 188

Latin Bloc v. Mainstream Europe v. Leaders of Asia

Ave Winner Points

1999-2003

Ave Winner Points

2004

Latin Bloc 82.4 74.9 (-9.1%)

Mainstream Europe 59.2 88.5 (+49.5%)

Leaders of Asia 46.3 66.3 (+43.2%)

Advertisers

The Most Awarded Advertisers 2004

TV Print Total

6. Budweiser (6=) 26 - 26

7= Axe (+ Lynx) (6=) 13 5 18

Soken DVD Player (-) 18 - 18

9. Mini (4) 3 14 17

10. BMW (13=) 7 8 15

The Most Awarded Advertisers 2004

TV Print Total

2. Sony (3) 32 19 51

3. Honda (-) 35 1 36

4. Adidas (-) 18 15 33

5. Nike (2) 18 13 31

1. Volkswagen (1) 22 35 57

The Most Awarded Advertisers 1999-2004

Audi (6) Axe (& Lynx) (4) MTV (3)

Budweiser (6) BMW (4) The Economist (3)

Nike (6) Guinness (4) FedEx (2)

Sony (6) Heineken (4) Land Rover (2)

Volkswagen (6) Ikea (4) Mattel (2)

Adidas (5) Toyota (4) Miller (2)

Fox (5) Coca-Cola (3) Mini (2)

McDonalds (5) Levi’s (3) Virgin (2)

Pepsi (5) Mercedes-Benz (3)

Production Companies

The Most Awarded Production Companies 2004

Pts

6. Hungry Man (New York, London, Los Angeles) (19=) 21

7. Biscuit Filmworks (Los Angeles) (19=) 14

8= Avion Films (Toronto) (15) 13

Czar (Brussels, Amsterdam) (16) 13

Stink (London) (-) 13

The Most Awarded Production Companies 2004

Pts

2. Gorgeous Enterprises (London) (5=) 38

3. @radical.media (London, LA, New York, Paris, Sydney) (2)

36

4. Matching Studio (Bangkok) (13=) 33

5. Phenomena (Bangkok) (3) 22

1. Partizan (London, Los Angeles, Paris) (5=) 60

Directors

The Most Awarded Directors 2004

Pts

2. Thanonchai Sornsrivichai (Thailand) (1=) 22

3= Antoine Bardou-Jacquet (France) (-) 21

Frank Budgen (Great Britain) (4) 21

Traktor (Sweden) (16=) 21

6. Martin Granger (Canada) (9=) 12

1. Suthon Petchsuwan (Thailand) (9=) 33

Print

Ads/Campaigns

The Most Awarded Print in

The World in 2004

1. Volkswagen Polo “Cops” GB

2. Bisley Office Equipment - campaign

Germany

3= Adidas Soccer “Vertical Football”

Japan

Sphere Action Figures – campaign

Singapore

5. The Economist “Brain”

Singapore

Agencies

The Most Awarded Agencies 2004

TV Print TOTAL

7. TBWA\Chiat\Day (San Francisco & LA) (9) 24 2 26

8. BBDO (Bangkok) (-) 17 4 21

9= Arnold Worldwide (Boston) (4) 12 8 20

DDB (Chicago, Dallas, New York, Seattle) (35=)

19 1 20

11. TBWA\London (5=) 19 - 19

12= Euro RSCG Flagship (Bangkok) (44=) 18 - 18

Kolle Rebbe Werbeagentur (Hamburg) (-) 7 11 18

The Most Awarded Agencies 2004

TV Print TOTAL

4. DDB London (15=) 3 28 31

5. TBWA\Paris (2) 6 22 28

6. Dentsu (Tokyo & Osaka) (7=) 25 2 27

2. Wieden + Kennedy (London) (-) 32 3 35

3. Crispin Porter + Bogusky (Miami) (1) 9 24 33

1. AlmapBBDO (Sao Paulo) (15=) 12 24 36

Top 50 In The World All Six Years In a Row

AlmapBBDO (Sao Paulo) DDB (London)

AMV.BBDO (London) Dentsu (Tokyo & Osaka)

Fallon (Minneapolis & NY)

Bartle Bogle Hegarty (London) Lowe (London)

DDB (Madrid & Barcelona)

Arnold Worldwide (Boston)

The Most Awarded Agencies in North America 1999 - 2004

99 00 01 02 03 04 TOTAL

1. Wieden & Kennedy 32 45 7 40 41 14 179

2. Arnold Worldwide 25 14 24 14 29 20 126

3. Crispin Porter & Bogusky 4 14 13 9 50 33 123

4. Fallon 18 43 11 10 18 10 110

5. Cliff Freeman & Ptnrs. 49 15 25 8 1 5 103

6. TBWA\Chiat\Day 8 6 17 22 23 26 102

7. DDB (USA) 6 18 15 13 10 20 82

8. Goodby Silverstein & Ptnrs. 20 15 21 2 13 7 78

9. BBDO 7 5 8 19 11 9 59

10. DDB (Canada) 7 9 8 7 13 11 55

11. The Martin Agency 10 20 6 2 3 1 42

12. Leo Burnett 2 6 3 6 9 15 41

Agency Networks

The Most Awarded Agency Networks 2004

TV Print TOTAL

13. ARNOLD WORLDWIDE 18 11 29

14. PUBLICIS (17/15/15/14/14=) 20 6 26

15. YOUNG & RUBICAM (11/7/8/9/8) 13 11 24

16. BARTLE BOGLE HEGARTY 14 6 20

17. FALLON 10 8 18

18. FCB (12/13/13/12/9) 7 8 15

The Most Awarded Agency Networks 2004

TV Print

TOTAL

6. LEO BURNETT (5/5/1/4=/6) 27 47 74

7= LOWE (6/6/7/6/5) 39 23 62

WIEDEN + KENNEDY 58 4 62

9. J. WALTER THOMPSON (7=/11/12/15/16) 39 21 60

10. EURO RSCG (10/12/9/8/11) 42 6 48

11. McCANN-ERICKSON (9/9/11/11/14=) 26 14 40

12. DENTSU (14/10/10/10/10) 28 3 31

The Most Awarded Agency Networks 2004

TV Print TOTAL

4. OGILVY & MATHER (7=/8/6/7/7) 34 53 87

5. SAATCHI & SAATCHI (3/2/4/3/4) 41 37 78

1. DDB WORLDWIDE (4/3/3/2/1) 95 68 163

3. BBDO WORLDWIDE (1/1/2/1/2) 73 82 155

2. TBWA WORLDWIDE (2/4/5/4=/3) 94 65 159

The Gunn Report

2004

Thank you