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Who we are
� A wholly-owned SES company
� Operator of the leading DTH broadcast satellite system in Europe
� Extensive product and service portfolio
� 243 employees from 24 different countries
� Headquarters in Luxembourg, 9 affiliate offices in Europe & Africa
� 16 ASTRA Group (ASTRA + SIRIUS) satellites over Europe, 3 new satellites
16/02/2009 2
� 16 ASTRA Group (ASTRA + SIRIUS) satellites over Europe, 3 new satellites under procurement
� More than 2,500 TV, radio and interactive channels available
� In total, 117 million homes are connected to the ASTRA Group satellites
SES
SES AMERICOM
100%
SES NEW SKIES
100%
SES ASTRA
100%
SES ASTRA within SES
16/02/2009 3
CIEL
70%
QuetzSat
49%
APS(ASTRA Platform
Services)
100%
ND SatCom
100%
ASTRA TechCom Services
100%ASTRA
Broadband Services
100%AMERICOM
GOVERNMENT SERVICES
100%
SES SIRIUS
90%
Note: shaded boxes (e.g. SES SIRIUS, APS) indicate companies under SES ASTRA management control
solaris mobile
50%
19.2°°°° east :TV, radio, interactive TV
28.2°°°° east :TV, radio, interactive TV and broadband servicesN
SS
-10
AM
C-6
AM
C-3
NS
S-8
06
The SES fleet (ASTRA Group highlighted)
16 satellites at 5 orbital positions
16/02/2009 4
23.5°°°° east :TV, radio, cable feeds,
and broadband services
5°°°° east :TV, radio, cable feeds,
broadband services, OU and VSAT
31.5°°°° east :TV, radio, cable & terrestrial feeds,
and broadband services5°°°°E
NS
S-7
1L
1KR
1H
1F
1G**
3A
1M
23.5°°°°E19.2°°°°E
2A
2B
2D
28.2°°°°E
2C
Siri
us 4
AS
TR
A 4
A
31.5°°°°E
1D*
*Satellite in inclined orbit
**Pending fleet redeployment in early 2009
1E
SES worldwide coverage
16/02/2009 5
� SES ASTRA is Europe’s #1 DTH satellite service provider, reaching 117 million TV households
� SES AMERICOM is a major player in broadcasting for US cable services reaching some 80 million US households
� SES NEW SKIES is a premier provider of satellite communications services, with more than 250 customers based in 80 countries
Estonia
Latvia
Lithuania
Ireland
UK
Russia
28.2E
5.0E
Fleet Strategy
The SES ASTRA Fleet Strategy
19.2E
►SES ASTRA started out with 19.2E
►UK/Ireland traffic moved from 19.2E to 28.2E to grow
►SES ASTRA invests into 23.5E to
16/02/2009 6
Belarus
Ukraine
Romania
Poland
CzeSlovak
Hungary
Croatia Bosnia
Serbia
Italy
Benelux
France
Germany
Spain
AustriaSwitzerland
Portugal
Bulgaria
Slovenia
19.2E
23.5E
►SES ASTRA invests into 23.5E to develop a new DTH position for Central European and Balkan markets
►SES Sirius acquired, serving Nordic, Baltics, Ukraine, Romania, Bulgaria and Russia
50
60
70
80
90
100
110
ASTRA Group serves 117 mill. homes across Europe
50DTH
AS
TR
A H
ouse
hold
s in
Mill
.
ASTRA Group household coverage
16/02/2009 8
0
10
20
30
40
50
1997 1998 1999 2000 2001 2002 2003 2004* 2005** 2006 2007***
67via
cable
AS
TR
A H
ouse
hold
s in
Mill
.
*including 4 more countries: Bosnia, Serbia, Morocco and Tunisia; **incl. 1 more country: Algeria; ***incl. SIRIUS Source: SES ASTRA, Satellite Monitors
Total 70.5 74.5 77.9 87.5 91.3 91.9 94.4 102.7 107.0 109.2
DTH&SMATV 24.8 26.5 28.3 30.9 33.7 34.4 36.4 41.4 45.0 47.2
Cable 45.7 48.0 49.7 56.6 57.7 57.4 57.9 61.3 62.0 62.0
117.2
50.3
66.9
SES ASTRA develops 23.5E as DTH position for growth supports broadcasters in their business
planning and marketing activities
There are 3 DTH platforms on 23.5E, Czecho-Slovak Skylink with more than 500 000 activate smart cards , Czech CS Link with 300 000 active smart cards and
Dutch Canal Digitaal with more than 1 mil subs
23.5E Serving Key Growth markets
� Building up on the success of 19.2E, ASTRA’s 23.5 East position built a new strong neighborhood for growth in the CEE markets
�Today almost 400 TV and radio channels available from 23.5E, including 7 HD channels
� Currently two satellites are operated at 23.5E position: ASTRA 3A & ASTRA1E
�ASTRA 1G to be deployed at 23.5E Q1 2009
�New satellite ASTRA 3B is under procurement and will
SA
TS
OF
T
ASTRA 1G (23.5E)Tx Beam (Transponder 3.012)
Az = -0.38° / El = 0.30°DVB-S QPSK 3/4 (60 / 85 / 120 cm antenna contour)
16/02/2009 9
�New satellite ASTRA 3B is under procurement and will be launched by YE 2009
� ASTRA Duo-LNB enables simultaneous reception of channels and services from ASTRA satellites at 19.2° and 23.5° East
�More than 80% these homes receive programs from both positions 23.5E & 19.2E
� Astra 23.5E position became ‘a must’ position for all Slovak & Czech broadcasters
� Astra 23.5E position as a home to Astra2Connect – two way broadband service that delivers high-speed internet access
-4.50 -4.00 -3.50 -3.00 -2.50 -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00Theta*cos(phi) in Degrees
5.50
6.00
6.50
7.00
7.50
8.00
8.50
Th
eta
*sin(p
hi) in
De
gre
es
Skylink on Astra 23.5E
� Czecho-Slovak platform on Astra 23.5E position
� 100% coverage of the entire country thanks to Astra satellites
� More than 500 000 activated smart cards in Slovakia and Czech Republic (Nov 2008)
� Leading satellite platform in Czech Republic
� Basic package (13 SD channels) available for one off payment
16/02/2009 10
payment
� Carrying all Slovak & Czech public/commercial channels broadcasted in the highest quality
� 12 channels available in premium package
� The first Czech HD channel NOVA HD (CME) launched in October 2008 exclusively on Skylink along with Eurosport HD & Brava HD
� Due to difficulties with implementation of DVB-T, Skylink platform is able to gain significant digital market share
� More than 40 TV and radio channels from 23.5 position plus 300 FTA TV/radio channels via
ASTRA - making Europe HD ready
� HDTV pioneer & driver in Europe
� broadcast the first European HDTV channel in 2004
� leads the drive for quality standards for HD consumer equipment
� committed to maintaining the momentum of HDTV in Europe: ASTRA will carry 100+ HD channels by 2010
� HD standard facilitator
16/02/2009 12
� HD standard facilitator
� key role in the adoption of the EICTA* “HD ready” logo
� ASTRA is the leading delivery platform for HDTV in Europe
� new specifications for display devices with native 1920x1080 resolution that also handle 1080 progressive input signals.
*European Information & Communications Technology Industry Association
Satellite – Europe’s leading HDTV distribution mean
� High-definition TV is the most exciting industry innovation since the introduction of colour television in the 60s
� HDTV is already a bestseller in the US and is gaining momentum in Europe
� Film studios and commercial TV companies now produce most or all of their output in high definition and the demand for HD services is constantly growing
� Benefits of HDTV
16/02/2009 13
� stunning picture quality and detail
� up to 5 times more picture information than ordinary TV
� vivid and life-like colours
� cinema-style 16:9 widescreen aspect ratio
� high-quality 5.1 Dolby Digital surround sound
� multichannel audio for different languages
� extended potential for computer game graphics and sound
Market drivers for HDTV
� Several factors are contributing to the growing popularity of HDTV:
� Significant penetration of HD-enabled TVs - primarily LCD and plasma
� High-definition DVDs
� Increasing production of HD content
� Availability of HDTV receivers
� Decreasing price of HD Ready devices
� High-profile sports events (e.g. World & European Cups, Olympic Games)
16/02/2009 14
Projected Growth for HDTV in Europe
40000000
50000000
60000000
70000000
Uni
ts f
lat
scre
ens
HDreadyscreens
Full HD
More than 37 mill HD ready TV sets sold since Feb. 2005
representing ca. 20% of European TV Homes
Consumer readiness – HD ready TV sets
16/02/2009 15
0
10000000
20000000
30000000
40000000
Jan 0
5-Feb
05
Mar
05-
Apr 0
5
May
05-
Jun 0
5
Jul 0
5-Aug 05
Sep 0
5-Oct
05
Nov 05
-Dec 0
5
Jan
06-F
eb 0
6
Mar
06-
Apr 06
May
06-
Jun 0
6
Jul 0
6-Aug
06
Sep 0
6-Oct 0
6
Nov 06-D
ec 06
Jan 0
7-Feb
07
Mar
07-
Apr 07
May
07-
Jun
07
Jul 0
7-Aug
07
Sept 0
7- O
ct 07
Nov 07
- Dec
07
Uni
ts f
lat
scre
ens
All flatscreens
Source: GfK Retail & Technology, Dec. 2007Type of Screens: LCD, Plasma, Rear projectionEurope: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands,
Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK
Satellite remains largest High Definition platform
35 million HDTV homes in Europe by 2012
HD in DTT:Strong growth in France and UK due to push from regulators Ofcom, CSA
HD in IPTV:Growth mainly in France 11.0
14.7
10
15
20
Cable DTT IPTV DTH
16/02/2009 16
Source: Screen Digest, July 2008Countries: Europe excluding Russia and TurkeyDTH – Astra: AT, BE, DE, ES, FR, GB, IE, NL, EST, H, RO, SK, SLO, CZ, DEN, FIN, SWE DTH – others: CH, IT, PL, PT
0.30.9
2.0
4.0
7.1
0
5
10
2006 2007 2008 2009 2010 2011 2012
100 High Definition channels on ASTRA in 2010
Forecast year end 2004 - 2010
3 7 12 28 50 75 100
Expected +25 new channels
Expected +25 new
channels
Currently more than 60 HD
channels on ASTRA
More than 100
16/02/2009 17
2004 2005 2006 2007 2008 2009 2010
channelsASTRA
Currently 1.8 Million HD viewers on
ASTRA
More than 100 HDTV channels on Astra in 2010
HDTV in Slovakia
� Astra offered extensive High Definition coverage of the 2008 Olympic Games
� 12 FTA and pay TV channels were broadcasted covering all major European markets
� Slovakian public broadcaster STV transmitted its new sports channel STV3 via Astra 23.5E position in HD quality
� Czecho-Slovak platform Skylink launched in October 2008 3 HD channels – Nova HD, Eurosport HD, Brava HD
16/02/2009 18
HD
� Interesting FTA HD package on Astra satellites – Anixe HD, Arte HD, Astra HD demo channels on 19.2E & 23.5E
� Astra satellite is the only one way to receive HDTV television programs throughout the entire Slovakian territory
� HDTV offer via Astra satellites will grow in the near future
� Sales of LCD and plasma screens are increasing rapidly. People are requiring reliable, digital TV content also in HD quality
Why HD via satellite?
� Satellite HD
� Satellite is the only way to receive HDTV television programs (from the day one) throughout the entire country
� Satellite provides immediate access to large bandwidths � Satellite offers national or regional coverage with a single beam, low set-up overheads � By 2010, the ASTRA satellites alone will be transmitting around 100 HD channels in
Europe
� Cable HD
� Due to limited bandwidth, cable cannot support the diversity and quality of high-definition programming available via satellite
16/02/2009 19
programming available via satellite � National coverage involves different cable networks and there are high set-up costs for
network operators and broadcasters� By 2010 it’s possible that around 21 to 27 European HD channels will be delivered by
cable.
� Terrestrial HD
� The scarcity of terrestrial bandwidth limits the potential of HD for free-to-air broadcasters� High coverage requires very high investments into infrastructure (digital terrestrial
transmitters)� A national infrastructure of repeaters will be required and only national DTT broadcasters
will be able to afford the significant set-up costs� Technical reach in rural areas limited� As a result, terrestrial TV in Europe will provide the lowest number of HD channels:
potentially between 4 and 14 by 2010
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