history 1991 – 2011 lincolnshire tourism. turnover of c.£1m c.90% public sector funding 2010...

History

1991 – 2011Lincolnshire Tourism. Turnover of c.£1m c.90% public sector funding

2010Chamber of Commerce introduced 'Tourism & Hospitality’ chamberGLLEP - identified Visitor Economy as one of six priority areas for Lincolnshire

2011Chamber and Lincoln Business Improvement Group (BIG) established Visit Lincoln

Our Journey

Businesses identified importance and growth potential of

Lincoln’s visitor economy

Lincoln BIG make Lincoln a welcoming, safe and vibrant

place. Manage VIC services

Lincolnshire Chamber committed to supporting visitor

economy activity

Local authorities invest in public realm and product

development

Visit Lincoln Partnership = Destination Management

Making it Happen

Business Plan 'Tourism, Trade & Talent‘

Lincolnshire Chamber Host VLP staff, membership

scheme & financial services

Lincoln BIG Represent levy payers, use Visit

Lincoln as 'marketing arm’

City of Lincoln Council commitment to growth

Lincoln’s Destination Management Plan 'Driving

Forward Our Destination | 2015 & Beyond'

Created a 'brand’ and deliver marketing

Future Priorities

800th Anniversary of Magna Carta and £22m investment

'Lincoln Castle Revealed'

Private sector investment | skills & welcome | raise awareness

& change perceptions

Understand and be aware of future challenges and

opportunities | BID process | continuing reduction in public

sector funding | GLLEP | Membership model | Lincoln v

Lincolnshire

Emma TatlowVisit Lincoln Partnership Manager

emma@visitlincoln.com

visitlincoln.com