hochberg asgn 2
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Karen Hochberg, Pittsburgh, PA Assignment 2 Observation
Stanford Crash Course on Creativity
A Retail Journey: To Observation SkillsHabits of Innovation (Tom Kelley, IDEO)
Rule 1. Think like an international traveler
OR SO I THOUGHT!My observation focus..
But wow, what I have been missing!
I started with the vegetables...
I shop in this store often and I never noticed ... This mural or the fruits and veggies in the mural
Embarrassed I never saw these either!
Pittsburgh is the City of Bridges
Andy Warhol, hello!
Pittsburgh's Incline was also in the aisles
I learned to look-up
Trader Joe's friendly staff recommended a tour of the
Restrooms. So cool!
Notice Me
I learned to listen...
!
I love Trader Joe's loving Pittsburgh Notice what your customers love
Understand their language
Create a sense of place and a warm welcome and we will buy your vegetables
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