how designing ibm verse led us to a new way to work

Toronto, June 6-7 2016

Designing IBM Verse

Led Us to a #NewWayToWork

Jennifer HeinsUser Experience DesignerIBM

IBM Design Thinking

PrinciplesSee problems and solutions from a new viewpoint.

IBM Verse #newwaytowork

PrinciplesSee problems and solutions from a new viewpoint.

Focus on user outcomes

…a clear sense of where to focusthe time you have.

…an easy way to collaborate with the people that matter to you most.

…a way to take back control of your day.

PrinciplesSee problems and solutions from a new viewpoint.

Multidisciplinary teams➤ Offering Managers, Designers, and

Developers

➤ Distributed around the world

➤ We needed to…

➤ Focus on outcomes and not features

➤ Work as one team

➤ Empathize with user’s, not ourselves

Teaming and action➤ Work face-to-face➤ Respect the expertise of others and

their contributions; breakdown hierarchy➤ Build trust and be accountable to each

other; co-own➤ Establish a clear vision that everyone

understands

Watch out for these pitfalls➤ Not understanding or respecting

everyone’s role and contributions➤ Shifting direction based on one person’s

opinion➤ Lack of transparency between decision

makers and creators

PrinciplesSee problems and solutions from a new viewpoint.

➤ Know the outcomes and carry them around with you

➤ Small teams that own the success of each outcome

➤ Observe, Reflect, Make, Observe, Reflect, Make…

➤ Don’t focus on perfect, release outcomes as experiments

Relentless reinvention

Focus the time you have

People that matter the most

Take control of your day

Rinse and Repeat

Pulling it all together

Focus the time you have

People that matter the most

Take control of your day

Pulling it all together everywhere

Focus the time you have

Control your schedule

Focus on important people

Analytics and continuous delivery give us the opportunity to learn, innovate, and improve

Where do we go from here

Leverage insights and cognitive

…help me focus on actions by blocking my schedule.

…help me keep people that matter happy by prioritizing their needs, so I can take action sooner.

…help me be prepared for the right meetings, so that I can complete tasks and meet the needs of my team.

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