how nonprofits can use linkedin company pages

LinkedIn Company PagesHow your Nonprofit can build a presence on LinkedInJanuary 2013

Today’s agenda

Creating a Company Page

Setting up a Products & Services section

Posting Status Updates

Q&A

What is a Company Page?

A Company Page provides an organization with an easy way in which to engage with LinkedIn members

Showcase your organization’s brand

Spotlight the organization’s mission, events, employees, opportunities

Build a community among a highly affluent & educated audience

Post status updates & engage with followers, LinkedIn members

Why does your nonprofit need a Company Page?

Nonprofit organizations have a unique opportunity to engage with affluent, educated individuals at scale by leveraging LinkedIn Company Pages

What does it take to have a successful Company Page?

1. Creating a Company Page can take less than 10 minutes

2. Growing your follower base can be incorporated into your everyday activities (marketing programs, website, events)

3. Dedicating just a few minutes a day to post meaningful content that followers can engage with and distribute across the network can become a daily habit that has exponential benefits

It takes just a small amount of time to make your organization’s presence felt on the LinkedIn network

Creating a Company Page

Set Your Goals for your Company Page

What do you want to achieve? Build your nonprofit’s brand/awareness

Secure donors Recruit volunteers Promote events

United Nations Development Programme is Focused on Driving Awareness & Education

Create Your Company Page

1 2

Enter Name & Email

3

IMPORTANT: For security reasons, Company Pages can only be created with

an email address that matches the company.

We can not accept @gmail, @yahoo,

@hotmail etc..

• Figure out which coworkers can best contribute to page

• Establish content plan and calendar

• Centralize your efforts

Add Designated Administrators (1 of 4)

Fill in Organization’s Information (2 of 4)

Fill in Organization’s Information (3 of 4)

Add Image & Logos (4 of 4)

View Your Completed Page

Components of a Company Page

Setting up a Products & Services Section

What is a Products & Services Section?

Showcase:• Events• Public services• Support programs• Volunteer opportunities

Generate:• Social Recommendations

in support of your mission and programs

• Funding leads

Add a Product to Your Page

Add a Product to Your Page (1 of 2)

Add a Product to Your Page (2 of 2)

No Products? No Problem!

• Events

• Conferences

• Fundraisers

• Speakers

Choose what to Feature

Choose what to Feature- Select Order of Services

Collect Recommendations

Collect Recommendations

Posting Status Updates

Post updates: It’s the way to communicate

Status updates appear on followers’ homepages

Status updates also appear on mobile, iPad

• Keep it brief, a short sentence or two will do just fine!

• Post at least once per weekday to reach majority of unique audience

• Morning updates receive highest engagement, slight boost in eve

• Don’t try to do it alone!

Tips for posting engaging Status Updates

• Blog posts

• Company videos

• Interviews w/ execs

• Events, Webinars

• White papers

• Industry news

• Expert third-party research

• News coverage of your company

• Guest posts from partners

• LinkedIn Polls

• Cross-post from groups

• Case studies, testimonials

Unique Linked Sourced

Varying types of content posted is key

• Encourage Followers to like, comment, share

• Ask employees to share your content

• Post message, image & link

• Post videos

• Ask questions that will elicit a response

Take your content viral

Analyze and refine

Stay on the right track with Follower Analytics

Monitor engagement by tracking per post activity

See who’s visiting with Page Analytics

Q&A

Some common questions we are hearing…

1. How does the Company Page relate to the Board Member Connect program?

2. How do I get started?

3. How do I make changes to my existing company page?

4. What are some tips for getting the most effective page possible? Are there examples?

5. How do I manage photo uploads / visual design of the page?

6. What differences might nonprofits experience with Company Pages?

7. Is there Customer Service support?

8. What’s next? Now that I have my Company page set up, how do I maximize it to recruit board members?