how should travel companies communicate with bloggers

How ShouldTravel Companies

Communicate with Bloggers

Understanding the Mindset of Long Tail and

Engaging with Travel Bloggers

Where to eat:

Jeanne Oliver, from French Riviera Traveller recommends Safari and Don Camillo:

Safari in the Cours Saleya is too often overlooked because of its hyper-touristy location. Yet, it's an excellent place to sample real Nicois cuisine, prepared with care. Not everyone loves sliced, raw baby artichokes in a salad but true-blood Nicois wouldn't have it any other way. Although the prices of EUR16 to 30 for a main course seem expensive, actually the portions are copious and the plate is always "garni" with a helping of veggies, or salad, potatoes or rice. A starter would be superfluous. I also like the decor. Outside is the busy Cours Saleya but indoors the rooms are attractively decorated and the walls adorned with interesting art. It's bright, animated and somewhat noisy. For a quiet, classy choice, I would go for Don Camillo, on the edge of the Old Town. The dinner is upper end but the lunch at I think 25 or 30 (must check) is excellent value. The cuisine is Mediterranean-inspired but the chef has a creative take on it. And some classic French dishes like foie gras (which I don't eat but some people do) are reportedly superb. You can really take anyone there from your meat-and-potatoes Dad to your metrosexual cousin from Paris.

Julie Ruelland recommends La ville de Sienne: "It is one of the best restaurants I know of in Nice. Excellent homemade pasta (I had something with pancetta, fresh cream, parmesan and a reduction of balsamic Vinegar - awesome), friendly service and a very nice setting with an open kitchen where you can see the chef cooking."

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Travel Bloggers vs Travel Affiliates

Travel Bloggers vs Travel Affiliates

What do bloggers want from merchants?

Travel Bloggers vs Travel Affiliates

What do bloggers want from merchants?IncomeContentRecognitionFreebies

Travel Bloggers vs Travel Affiliates

What do bloggers want from merchants?IncomeContentRecognitionFreebies

Round up : do's and don'ts

Travel Affiliates vs Travel Bloggers

Travel Affiliate Travel Blogger

Travel Affiliate

Awareness CPC, SEO, WoM→

Interest built elsewhere→

Desire if value for money →demonstrated

Action direct links to providers→

Travel Affiliate

Awareness CPC, SEO, WoM→

Interest built elsewhere→

Desire if value for money →demonstrated

Action direct links to providers→

Travel Blogger

Travel Affiliate

Awareness CPC, SEO, WoM→

Interest built elsewhere→

Desire if value for money →demonstrated

Action direct links to providers→

Travel Blogger

Awareness SEO and social media→

Interest inspiring content→

Desire if niche product →

Action done through price →comparison, incentive and retargeting sites

What do bloggers want from merchants?

What do bloggers want from merchants?

Income

What do bloggers want from merchants?

Income– CPA last cookie wins !→

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions

Hi Martino Matijevic,

Hope you're well.

The Monarch Flights code is still running:

£10 off Return FlightsCode: WARMUPValid for travel until the 31st May 2012

Terms & Conditions:Discount Code is only valid on new bookings, cannot be applied to existing bookings and is not valid if flights are subsequently changed. Valid on ZB flights only. Only one Discount Code can be redeemed per booking. Discount appears as an extra fare discount in running total and total saved amount. To redeem Discount Code enter it in the box on the payment page.

PLEASE NOTE: When you are promoting this code, do not promote £10 off "all" Flights. This code is valid only on ZB listed flights.

Many thanks and have a great weekend!

The Monarch Affiliate Team

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

Recognition

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

Recognition– Resident expert

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

Recognition– Resident expert– One-to-one relationship

« Think of the blogger, not the blog. »

Janice Waugh, Solo Traveler

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

Recognition– Resident expert– One-to-one relationship– Involve with product research/development

What do bloggers want from merchants?

Income– CPA last cookie wins !→– CPC/CPM rewarded for influencing decision→– Monthly tenancy/sponsorship associating brand name/values with a →

blogger

Content– Press releases, custom articles, relevant promotions– Banners and branded search boxes are not content !– free content = link building … and they know it !

Recognition– Resident expert– One-to-one relationship– Involve with product research/development

Freebies– No such thing as a free lunch !

« Ironically, now with the launch of my new travel writing career, I remain motionless. My current financial situation has me grounded indefinitely. »

Candice Walsh, Candice Does The World

Round up : do's and don'ts

by Heather Cowper, My Blogging Journey

Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.

Round up : do's and don'ts

Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.

Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.

Round up : do's and don'ts

Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.

Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.

Don’t send offers of ‘free’ content which are thinly disguised link building campaigns – most bloggers realise that links from their site have a value and they are sensitive about publishing articles that reduce the trust of their audience.

Round up : do's and don'ts

Most bloggers work extremely hard on their sites and get very little financial return from them, and they don’t want to feel they are being taken for a ride by those who see them as a source of ‘free’ promotion.

Don’t send impersonal press releases to a random list of bloggers, your efforts are better spent on targeted individual approaches.

Don’t send offers of ‘free’ content which are thinly disguised link building campaigns – most bloggers realise that links from their site have a value and they are sensitive about publishing articles that reduce the trust of their audience.

Don’t expect bloggers to writeabout your travel service unlessthey have experienced it for themselves – it’s better to make the invitation to ask them to try it out at no cost.

Round up : do's and don'ts

Get in touch!

Martino Matijevic

Founder & CEO

martino@whichbudget.com

Skype: martinomatijevic