how showrooming is changing the way dealers sell cars
Post on 12-Jul-2015
159 Views
Preview:
TRANSCRIPT
How Showrooming
is Changing the Way
Dealers Sell Cars
Copyright 2014 – HookLogic Inc.
What is the AutoHook Suite of Solutions?
2
What we deliver:
We’re not a lead provider, we’re a Show Provider
• Identify leads who have the highest intent to buy• Drive these leads into your showroom• Get show rates of up to double the national average
Avg. Show Rate Avg. Close Rate Avg. Cost per Sale
Deliver traffic where it matters – to your showroom
Copyright 2014 – HookLogic Inc.
HookLogic AutoHook Suite
3
Web2Show Lead2Show
Converts traffic from your website into more showroom visitors. Prospects that visit your site are invited to choose a free gift, redeemable by visiting your showroom.
Maximizes your 3rd party leads using immediate scoring via data partners such as Polk and Dataium to identify and immediately the highest intent to buy customers.
Partners:
Copyright 2014 – HookLogic Inc.
All-New Overlay Design with higher conversion opportunity
Streamlined form-fill on Mobile
Geo-targeting on mobile gives dealers a “showrooming” solution
Industry-Leading Responsive Technology
4
Copyright 2014 – HookLogic Inc.
Co-Founder of AutoHook Solutions
Industry Speaker
Former CMO of MileOne
Director of Sales for Autobase
Dealership Sales, MGT, & GM
Presenter: David Metter, President, Automotive
5
Copyright 2014 – HookLogic Inc.
How Showrooming is Changing the Way Dealers Sell Cars
6
Copyright 2014 – HookLogic Inc.
…but that would be
inferring that you
are all a bunch of
dummies..
Showrooming for Dummies…
7
Copyright 2014 – HookLogic Inc.
Advanced Showrooming Strategies
8
Copyright 2014 – HookLogic Inc.
30 Minutes of Showrooming Stats…
9
….with no executable answers
Copyright 2014 – HookLogic Inc.
Showrooming…
10
….explained to a
bunch of smart
executioners by a
dummy!
Copyright 2014 – HookLogic Inc.
What is Showrooming?
11
Show-room-ing
• Verb
1. The practice of browsing goods at a
store then buying them online.
Copyright 2014 – HookLogic Inc.
The new normal..
12
Copyright 2014 – HookLogic Inc.
A big box retailer’s worst nightmare..
13
Copyright 2014 – HookLogic Inc.
A big box retailer’s worst nightmare..
14
..a storefront at
your fingertips 24
hours a day.
Copyright 2014 – HookLogic Inc.
Showrooming is a Very Real Problem for Car Dealerships Too..
Showrooming in a Car Dealership
15
63% use their smartphones while at a dealership lot
Copyright 2014 – HookLogic Inc.
What’s the
number
going to look
like in 2014?
Car Shoppers on Mobile
16
Copyright 2014 – HookLogic Inc.
If you see a
customer on their
mobile phone,
they are probably
going to another
dealership.
Car Shoppers on Mobile
17
Copyright 2014 – HookLogic Inc.
1 of every 4 are looking at your competition
Car Shoppers on Mobile
18
Over 1 of every 5 are looking at your competitors inventory
Copyright 2014 – HookLogic Inc.
So What Are You Going To Do About It?
19
Option A: What if We Do Nothing?
Copyright 2014 – HookLogic Inc.
So What Are You Going To Do About It?
20
Option A: What if We Do Nothing?
Pro: Con:
..more budget for balloons ..market share ‘leaves’ you
Copyright 2014 – HookLogic Inc.
So What Are You Going To Do About It?
21
Option B:
Seize
The Day!
Copyright 2014 – HookLogic Inc.
Step 1: Think Execution
22
Make sure that you are ‘Responsive’ or can ‘Adapt’.
Copyright 2014 – HookLogic Inc.
Step 2: Think Execution
23
Mobile Chat & Texting is a Natural Fit
Copyright 2014 – HookLogic Inc.
Step 3: Think Execution
24
Geo-Fenced Mobile Advertising
Copyright 2014 – HookLogic Inc.
Step 4: Think Execution
Give the customer a reason to get out of his seat..
..and into
your seat.
Copyright 2014 – HookLogic Inc.
Mobile “Showrooming” Conversion Opportunity
Copyright 2014 – HookLogic Inc.
Mobile “Showrooming” Conversion Opportunity
Customer pulls up
your dealership
site while sitting at
competitor
dealership.
Step 1: Step 2:
Customer
receives Test
Drive Coupon via
text
Step 3:
Showroom
Visit Customer
Data Matches
Attribution
Reporting.
Step 4:
Customer sees
Test Drive Offer
Customer
redeems offer
in your
dealership.
Offer pushes
customer out of
competitor
dealership
30 second
redemption
process
Copyright 2014 – HookLogic Inc.
Ready?
Are you ready to be a “showrooming” execution artist?
Copyright 2014 – HookLogic Inc.
Inspect What You Expect
Back It Up
With
Attribution Data
Copyright 2014 – HookLogic Inc.
Award Winning Solutions
30
top related