how to build an engaged audience for your business and brand on livestream platforms meerkat &...

How To Build An Engaged Audience For Your Business & Brand on Livestream Platforms

Meerkat & Periscope

Alexa Carlin, @AlexaRoseCarlinAlexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

• Speaker

• Author

• Founder of Hello Perfect®

• Periscope Summit Speaker

• Motivational Periscope Broadcaster

• 3.6 million+ hearts

• 4.1K+ followers

• Good Vibe Tribe community

ALEXA ROSE CARLIN@AlexaRoseCarlin

Broadcast Live Streaming Isn’t New

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Live MOBILE Broadcasting Is NEW!

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

February 27, 2015 March 26, 2015

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Superfastbusiness.com

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Superfastbusiness.com

How Can YOUR BRAND Benefit FromPeriscope or Meerkat?

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

• HUMANIZE your brand• CONNECT & ENGAGE with your audience in real-time

– (upfront feedback & insight)

• Build trust• Conduct remote focus groups• Customer service tool• Increase brand loyalty and awareness• FREE International exposure• Grow client and customer base• Grow your social following

Top Brand-Building Ways To Use Periscope & Meerkat

• Interactive Customer Support• Product Demonstrations and Product Launches• Customer/ Audience Feedback• Share Breaking News• Behind The Scenes & Events• Education• Giveaways & Promotions• Q & A Sessions• Personal Branding & Storytelling

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Let’s Break It Down! • Create a strategy for live streaming

– Set goals– Work with influencers

• It’s a conversation, not a 1-man show• ENGAGE! ENGAGE! ENGAGE! • Be yourself• Breathe• Know that it’s okay to make mistakes• Add value• STREAM, STREAM, and STREAM

SOME MORE!

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Connect With Me!

Periscope/ Twitter/ Instagram:

@AlexaRoseCarlin

Email:

Questions@AlexaCarlin.com

Free Guide to my top 25 Periscope

tips for brands:

bit.ly/PeriscopeAlexa

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin

Ready To Go LIVE?

Alexa Carlin, LLC. © July 2015 @AlexaRoseCarlin