how to build your brand with linkedin

How to Build Your Brand with

Presenter: Gloria Rand SEO Copywriter

Overview

• Why use LinkedIn?

• Setting up Your Profile

• Dos & Don’ts for Connections

• Questions & Answers

• Groups

• Company Pages

LinkedIn Facts

• Over 90 million members

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

• Fortune 500 executives are members

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

• Fortune 500 executives are members

• Over 1 million Company Pages

Create Your Profile

Use Keywords

Use Keywords

Summary & Specialties

Full Profile

Account Settings

Building Connections

People Search

People Search

Upgraded features

Invitations to Connect

The Power of Connections

Groups

Groups You May Like

Discussions

Discussion Topics

• Start debates

• Provide tips and resources

• Links to blog articles

• Videos

• Events

Creating a Group

Creating a Group

Questions & Answers

Search for Questions

Company Pages

Company Overview

Highlight Your Services

Page Analytics

Promote Your Company

- Provide link to website

- Contact Information

- Add videos

Build Your LinkedIn Brand

Do: Invite people you know

Don’t: Use generic “add to network”

Build Your LinkedIn Brand

Do: Use keywords on personal profile & company page

Don’t: Use generic “Your Website”

Build Your LinkedIn Brand

Do: Answer Questions, Join Groups

Don’t: Sell – Engage instead!

Special Offer

• Create a LinkedIn Profile or

• Create a LinkedIn Company Page – Reg. Price $125

– Webinar Price: $75

Email: gloria@gloriarand.com

Subject: LinkedIn Page

Questions? Ask Gloria!

Gloria RandSEO Copywriter

http://www.gloriarand.com

gloria@gloriarand.com

Facebook: GloriaRandCopywriter

Twitter: @GloriaRand

LinkedIn Page: http://www.linkedin.com/company/1605789