how to create a blog for your small hotel or bed & breakfast: the essential guide

Creating a blog for your small hotel.

By Little Hotelier

THE ESSENTIAL GUIDE FOR SMALL ACCOMMODATION PROVIDERS

THIS SLIDESHARE WILL COVER

HOW TO START YOUR BLOG.

WHAT A GREAT BLOG POST INCLUDES.

7 TIPS & TRICKS FOR SMALL HOTELS.

INCREASING YOUR BOOKINGS THROUGH BLOGGING.

How to start your blog

A BLOG PAGE TO YOUR OWN WEBSITE, DON’T HOST IT

ELSEWHERE

WWW.YOURWEBSITE.COM/BLOG

#1 ADD YOUR OWN BLOG URL

1.  What are their interests?

2.  What attracts them to your area?

3.  Why does tourism thrive in your

area?

4.  What activities are they most

interested in?

5.  What about your property appealed

to your past customers?

#2 RESEARCH YOUR TARGET GUEST

1.  Plan to post 1 blog a week

2.  Brainstorm topics a month in advance

3.  & Don’t fret if you are too busy to post…

Simply start again when you have the time to do so!

#3 PLAN!

1.  Include your location

2.  Your type of hotel eg. bed & breakfast

3.  Activities you offer

4.  What your typical guest would be

searching for in terms of travel

EG. “Romantic holiday London”

#4 CREATE A LIST OF KEYWORDS

HOW TO CONDUCT KEYWORD RESEARCH CLICK HERE

CONTENT THAT APPEALS TO YOUR GUEST.

A GREAT BLOG POST =

1

2

3

4

SHORT (APPROXIMATELY 500 WORDS).

USES GREAT IMAGES & RIGHT KEYWORDS.

HAS A CALL TO ACTION Eg. BOOK NOW!

7 Blogging Tips and Tricks

#1 OPTIMISE YOUR BLOG URL

Add your search terms to your blog URL but do not overuse

keywords or “keyword stuff” (Google is smarter than that!)

EG. www.yourhotel.com/blog/romantic-holiday-london/

#2 USE A CATCHY TITLE A short, catchy title that will grab your potential guest’s

attention and that relates to your blog post. 1.  Approximately 6-8 words 2.  Use at least one keyword Eg. Holiday 3.  Use interesting adjectives Eg. Incredible 4.  Use steps or numbers

EG. 10 Incredible Ideas for a Romantic Holiday in London

#3 CAPTIVATE YOUR GUEST IN THE FIRST SENTENCE The first sentence should draw your audience in immediately.

Make it short and to the point!

EG. “Thinking of ways to enjoy a romantic escape in the bustling city of

London? We’ve put together a list of 10 ideas that require very little effort

to do just that!”

#4 USE SECTION HEADERS

Image Source: Intelligent Travel Blog

A number of bold,

section headers within

your blog post will help

with readability and

engagement

#5 USE GREAT VISUALS Evoke emotions through

images. Make them

authentic to your blog post

and your property!

Image Source: 501 Places Blog

#6 USE INTERNAL LINKS Create links within your blog content to other blog posts and other pages in your website This helps your blog posts rank in Search!

Image Source: Uncorneremarket

#7 ENCOURAGE GUESTS TO SHARE ON SOCIAL MEDIA

1.  Social sharing

means more reach!

2.  This increases your

blog ranking in

search! Image Source: 48 Hours Blog

HOW TO GET BOOKED VIA YOUR BLOGS

ENCOURAGE BOOKINGS ON EVERY BLOG POST Add a Call to Action at the end of every post to encourage

bookings at your property EG. “Why not book your next romantic escape in London today”

Don’t have a direct booking button?

Click to see how you can transform your small hotel’s website into a booking magnet!

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