how to increase website sales & leads by 20% in 10 weeks

How to Increase Website Sales & Leads

By 20% in 10 Weeks

What is Conversion

Your Web Page

What is Conversion

Your Web Page

TRAFFIC + CONVERSION = PROFIT

Split TestingA – Original B – New Version

89.8% Lift in Free Account Sign Ups

Finding Things to TestUser Intentions

Your Web Page

Finding Things to TestUser Intentions

Your Web Page

• Identify a Problem• Research • Analyse and Evaluate Options• Purchase

Finding Things to TestBuying Cycle

4Q - iperceptionsLogo

Finding Things to Test

Top Landing Pages

Top Traffic Source

E.g. Top Organic Keyword

Follow Most Common Path to the End

Become a Customer

Finding Things to TestShopping Cart Abandonment

Finding Things to TestUser Experience

“Quick Guess” or “Best Practice”• Headline• Call To Action• Buttons• Images• Compelling Offer• Guarantee• Testimonials

Finding Things to Test

Objection vs Counter Objection

Objection• Don’t trust your company

• Don’t believe in product

• Don’t understand

• Too risky

Counter-objection

Finding Things to Test

Finding Things to Test

Prioritise

• Double Conversion Rate?• Easy to Implement?

Design: Wireframing

Testing

• A/B Testing– Structural Changes

• Multivariate Testing– Refinement

What it Means to the Business

Summary

• Find Things to Test• Prioritise for Impact• Test• Increase Profits

Website Audit

£99£300

Until Friday 18th November

Contact

kevin@conversion-rate-services.com@ConversionRate_www.conversion-rate-services.com

Download the White Paper:How to Increase Website Sales & Leads

By 20% in 10 Weeks

Testing : Split Test Example

Split Test Example

Analyse: Quick Guess

Conversion Optimisation Process

4. TEST

2. DESIGN

3. IMPLEMENT

1. ANALYSE

5. RELEASE

Thank you!