how to keyword-optimize your linkedin profile

How to Keyword-

Optimize Your LinkedIn Profile

Search is different on LinkedIn than Google…

Most common searches are:

NameCompany

TitleTopic/Service

People will search on anything!

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How LinkedIn Search Ranks Results

1. Relevance

• 1st level connections with profiles close to 100% complete plus the most connections and groups in common

• 1st level connections by level of completeness

• 2nd level connections by level of completeness

• 3rd level connections by level of completeness

• Shared groups by level of completeness

• Everyone else by level of completeness

2. Keywords

• Name• Headline• Company name• Job title• Skills

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What Does LinkedIn Mean by “Completeness”?

A “complete” profile includes:• Your industry and location• An up-to-date current position

(with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections

People with a “complete”

profile get 40x opportunities

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What Types of Keywords Should You Include?

• Services you offer: managed services, business continuity, disaster recovery, virtualization, networking, cyber-security, telecommunications, servers, virus removal, technical support

• Technical skills: platforms, tools, certifications, languages, software

• Industries you serve: healthcare, legal, accounting• Business/industry buzzwords: HIPAA, PCI, SOX, BYOD• Business skills: leadership, management, project

management, strategy, sales/business development, planning, communication

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4 Simple Ways to Rank Higher

1. Completeness - Fill out most sections of the profile.

2. Keywords - Make sure you have keywords in the most important places.

3. Connections - Connect with others your desired visitors are likely to be connected to.

4. Groups - Join groups they are likely to be in (look at their profile for ideas).

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LinkedIn Profile Makeovers

Get help optimizing your LinkedIn Profile!• Professional copywriter interviews you.• You receive a revised draft of your profile.• Revisions are included.• We’ll help you take it live!

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www.proresource.com/linkedin-profile-makeovers

FREE LinkedIn Webinars

Get tips on using LinkedIn every Wednesday!• 10 Tips & LinkedIn Tricks• 5 Paths to Thought Leadership on LinkedIn• How to Create Your Personal Brand on LinkedIn

Wednesdays1pm Eastern / 10am Pacific

30 minutes

www.proresource.com/linkedin-webinars

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Questions?

Judy SchrammProResource, Inc.703-824-8482jschramm@proresource.com

www.linkedin.com/in/judyschramm

@proresource

http://blog.proresource.com/

Lots of LinkedIn tips in the blog!

Connect with me on LinkedIn!

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