how to: know the differences in social media sites

HURDLE BUSTERS

HOW TO: Know What Social Media Sites to be on, & How to Use Those Sites

#StartupPhoenix

Create ContextName

Where are you from

What do you do / working on

How did you hear about Eureka/My talk

What is an audience

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For

millions of years, human beings have been part of one tribe or another. A group needs only two things to be a

tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

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-The people who watch, read, or listen to something-A group of ardent admirers or devotees

Social Media Overview

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● Every social site has a culture - understand, engage, innovate

● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x

● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline

● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}

Facebook - Back-Yard BBQ

● Largest SM site - still growing 15% year● 1.28 billion (1b mobile, 233 million Europe)

● 67% like (engagement) increase over 2012

● Female 53% Male users = 47%● Personal = Profile Business = Page● 16% of PAGE updates seen● Use links - builds trust when you provide good content

● Follow AnalyticsFacebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

Facebook- inside scoop● Allows MULTIPLE ways of advertising

○ Generally - best ROI online - highly targeted● Pictures get significantly better engagement● Thursday & Fridays 18% better● Avg time spent = 20 minutes● Public & Private groups (great for highly cultured industries)● Use calls to action (don’t HAVE to be cheesy)● PRIME for local / brick-morter businesses ● Contest / Campaign friendly - don’t break their rules

○ (Eureka Meetup on this coming soon!!!)Dive Deeper - Stats infographic: http://www.grosocial.com/graphics/facebook-numbers-help/

Stats: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/

Twitter - Hallway Chat

● 140 character Mini Blog site {Short & Sweet}● 676 million users● 115 active monthly● EVEN those who don’t tweet (40%) log on ● Newsfeed is reverse chronological - Shows ALL {Real time}● Shows trends - HASHTAG!!!● allows grouping (ie Lists)● easily searchable (hashtags, topics, trends)

○ great for research & connecting

Twitter - inside scoop● Allows ads “Sponsored Stories” - use these to join in● Posts with pictures get best engagement● Use the photo to add information● Vital instant access/communication to tribe

*via hashtags and direct contact* builds trust & brand loyalty

● Best when used for: ○ Event Coverage & Discussion, ○ Following / Sharing quality content ○ Spying on competition (or getting ahead if competition

isn’t on twitter yet)

Instagram - friends photo album

● Photo (and caption) only profile site● Launch 2010● Acquired by Facebook 2012● 200+ million users -2013 {400m 2014}

● Mobile ONLY - means users have smartphones

● 20% log on daily● FULL newsfeed● Effective for Hashtags

http://www.searchenginejournal.com/business-instagram/106919/

Instagram - inside scoop● No external links● Testing ads

○ small amount of companies○ only showing in news feed

● Featuring aesthetic photos of customers WEARING / USING a product increased conversion by 9x factor

● Theme participation, Event Coverage, News Jacking, Authentic Moments

Dive Deeper - Great resource to help with Launching, tips, and trickshttp://analytics.totems.co/instagram-for-business/growing-instagram-account/

Pinterest - Cork board

● Photo stream with external links● Largest SM traffic driver on web

(2nd only on web next to google)● 70 million world-wide users

125% growth over 2012● 70% pinterest users BUY based on what they saw● 30% of all online purchases used pinterest before

making buying decision● DON’T USE IT TO SELL…

use it to create interest, and inspiration

Dive: Pinterest & Twitter pros/conshttp://www.searchenginejournal.com/pinterest-versus-twitter-business-use/106237/

G+ (Google Plus) - Yellow Page ad on Steroids

● Social Blogging / Profile Site● Google likes Google products● Google is the largest search engine - not leaving anytime soon

● Reads your info for Google Maps● Gives YOU more control● Get a google plus

Which Sites to be on?

Them All(First - Facebook & Google Plus)

Automate: Write Blog Post (1x a month at least)--Adjust & Adapt content--Schedule & Post on top 3 profiles (2-3x a week)--Others 1x a week

Extras:Follow: Hubspot (http://blog.hubspot.com/)

Social Media Examinar (http://www.socialmediaexaminer.com/)

Engaging posts: https://www.facebook.com/business/a/online-sales/page-post-tips

Automation: Hootsuite, Google calendar

TO DO:-Claim business name on each-Link into your G+-Develop general schedule-Write 1 blog post

What do you want to hear about? Write down or email me: Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,

Graphics help, iPhone tips, OTHER CONTENT

TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale

B) July Talks:

July 30: HURDLE BUSTERS: How to Create Relevant Social Media Content in 5 Hours a Month (Top Tools for Social Media)

August 6: How To: Create a Detailed Customer Profile, to Help Target Your Marketing

Aug 20: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules

ConnectChelsea Dygert (G+)

252-717-9919

cjdygert@gmail.com

Find me: twitter / instagram

@cimforgiven

at Local coffee shop

#StartupPhoenix