how to: know the differences in social media sites
DESCRIPTION
This presentation is about the major differences and similarities in the top social media sites and which sites your business should be on...and why.TRANSCRIPT
HURDLE BUSTERS
HOW TO: Know What Social Media Sites to be on, & How to Use Those Sites
#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
What is an audience
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
-The people who watch, read, or listen to something-A group of ardent admirers or devotees
Social Media Overview
Peo
ple
Hel
ping
Peo
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● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x
● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}
Facebook - Back-Yard BBQ
● Largest SM site - still growing 15% year● 1.28 billion (1b mobile, 233 million Europe)
● 67% like (engagement) increase over 2012
● Female 53% Male users = 47%● Personal = Profile Business = Page● 16% of PAGE updates seen● Use links - builds trust when you provide good content
● Follow AnalyticsFacebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
Facebook- inside scoop● Allows MULTIPLE ways of advertising
○ Generally - best ROI online - highly targeted● Pictures get significantly better engagement● Thursday & Fridays 18% better● Avg time spent = 20 minutes● Public & Private groups (great for highly cultured industries)● Use calls to action (don’t HAVE to be cheesy)● PRIME for local / brick-morter businesses ● Contest / Campaign friendly - don’t break their rules
○ (Eureka Meetup on this coming soon!!!)Dive Deeper - Stats infographic: http://www.grosocial.com/graphics/facebook-numbers-help/
Stats: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
Twitter - Hallway Chat
● 140 character Mini Blog site {Short & Sweet}● 676 million users● 115 active monthly● EVEN those who don’t tweet (40%) log on ● Newsfeed is reverse chronological - Shows ALL {Real time}● Shows trends - HASHTAG!!!● allows grouping (ie Lists)● easily searchable (hashtags, topics, trends)
○ great for research & connecting
Twitter - inside scoop● Allows ads “Sponsored Stories” - use these to join in● Posts with pictures get best engagement● Use the photo to add information● Vital instant access/communication to tribe
*via hashtags and direct contact* builds trust & brand loyalty
● Best when used for: ○ Event Coverage & Discussion, ○ Following / Sharing quality content ○ Spying on competition (or getting ahead if competition
isn’t on twitter yet)
Instagram - friends photo album
● Photo (and caption) only profile site● Launch 2010● Acquired by Facebook 2012● 200+ million users -2013 {400m 2014}
● Mobile ONLY - means users have smartphones
● 20% log on daily● FULL newsfeed● Effective for Hashtags
http://www.searchenginejournal.com/business-instagram/106919/
Instagram - inside scoop● No external links● Testing ads
○ small amount of companies○ only showing in news feed
● Featuring aesthetic photos of customers WEARING / USING a product increased conversion by 9x factor
● Theme participation, Event Coverage, News Jacking, Authentic Moments
Dive Deeper - Great resource to help with Launching, tips, and trickshttp://analytics.totems.co/instagram-for-business/growing-instagram-account/
Pinterest - Cork board
● Photo stream with external links● Largest SM traffic driver on web
(2nd only on web next to google)● 70 million world-wide users
125% growth over 2012● 70% pinterest users BUY based on what they saw● 30% of all online purchases used pinterest before
making buying decision● DON’T USE IT TO SELL…
use it to create interest, and inspiration
Dive: Pinterest & Twitter pros/conshttp://www.searchenginejournal.com/pinterest-versus-twitter-business-use/106237/
G+ (Google Plus) - Yellow Page ad on Steroids
● Social Blogging / Profile Site● Google likes Google products● Google is the largest search engine - not leaving anytime soon
● Reads your info for Google Maps● Gives YOU more control● Get a google plus
Which Sites to be on?
Them All(First - Facebook & Google Plus)
Automate: Write Blog Post (1x a month at least)--Adjust & Adapt content--Schedule & Post on top 3 profiles (2-3x a week)--Others 1x a week
Extras:Follow: Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Engaging posts: https://www.facebook.com/business/a/online-sales/page-post-tips
Automation: Hootsuite, Google calendar
TO DO:-Claim business name on each-Link into your G+-Develop general schedule-Write 1 blog post
What do you want to hear about? Write down or email me: Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) July Talks:
July 30: HURDLE BUSTERS: How to Create Relevant Social Media Content in 5 Hours a Month (Top Tools for Social Media)
August 6: How To: Create a Detailed Customer Profile, to Help Target Your Marketing
Aug 20: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules
ConnectChelsea Dygert (G+)
252-717-9919
Find me: twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix