how to maximize roi on your corporate marketing events

5 Ways to improve ROI of

yourCorporateMarketing

Events

GerardLennox

glennox@quba.co.uk

Let’s start at the beginning

Why are we doing this event?

GloryBecause someone told us toTo increase or brand and

reputationTo educate our audienceTo get more leadsTo make a sale

What is ROI?A performance measure used to evaluate the efficiency of an investment or to compare the

efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is

divided by the cost of the investment; the result is expressed as a percentage or a ratio.

Gross Profit – Marketing InvestmentMarketing Investment

Customer Lifetime Value – Marketing Investment

Marketing Investment

Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses

Marketing Investment

http://www.marketingmo.com/campaigns-execution/how-to-calculate-

roi-return-on-investment/

What would Yoda Say?

Who is our Audience

Tip OneGet delegates at the right point in their buying journey

Tip TwoBetter targeting of

Delegates

Get the people you want and who want you!

Make it relevant.

Marketing Personas

With personas, businesses can be more strategic in catering to each audience, internalize the customer that they are trying to attract, and relate to them as human beings.

Marketing Personas

Marketing Personas

Source: http://useragent.metapede.com/2011/01/27/personas/

Become an expert in customers problems – not

your solutions!

Tip 3

Make it easy to register

Make it easy to Administer

Tip Four

Ensure they actually attend

Tip Five

Follow Up

Lead Nurturing

http://offers.hubspot.com/fascinating-event-marketing-stats

glennox@quba.co.uk

Next steps

Our experienced team are looking forward to discussing your requirements for your next event with you.

Catriona Stephenson

Product Manager

Phone: +44 (0)114 2794990

Email – cstephenson@symphonyem.co.uk

Website: www.symphonyem.co.uk