how to start vlogging: from beginner to jamie oliver

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How to start vlogging

(Initially presented at Food Blogger Connect London on 26/09/15)

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Who we are:

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George Aliferis• Many years in finance• Three years in video• Likes GIFs & watersports• Filmed over 50 Michelin stars• Watches stats on YouTube

George@orama.tv@officialorama

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A film production company&

A social video agency

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How to start vlogging?

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In September 2015 we launched our own vlog “The Plate”

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How to start vlogging?

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To start you need to: record images...

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How to film

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And sound

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How to film

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You don’t need a lot of tools (cf Pewdiepie)

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But here are some useful ones for beginners

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Compact camera, tripod,

microphone,editing software

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Apps (mostly free)

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For learning and training:https://www.youtube.com/user/creatoracademy

http://reelseo.com

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To build a channel:Quality

ConsistencySustainability

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Quality needs to be above a minimum threshold to give a chance to your content

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www.orama.tv 7

Case study: Unlocking YouTube’s Potential

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Growth accelerates as you improve

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www.orama.tv 7

Optimization and improved content

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AFTER 12 MONTHS

Optimisation of content, storytelling, annotations, in-video programming

Monthly stats:Subscribers: +2,000

Source: actual client of Orama

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Consistency

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Sustainability

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Grow

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Format

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Optimize

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Optimize

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Collaborate

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Format: like SortedOptimize: like Tim Schmoyer

Collaborate: like Jamie

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Social & Native Video Strategies

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Social & Native Video Strategies

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GoNative

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Native Impact

Same content:30x more engagement for Native video

Cross Platform Content

3 MAIN COURSE

● Fine edit● Custom music● Strong branding

1 APPETIZERBehind the scenes

2 STARTERS AND SIDES

● Shorter version or ultra-short teasers

● Posted NATIVELY on social platforms

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Social & Native Video Strategies

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Thank You!Do you have a question?

Would you like feedback on your vlog?

@officialoramaGeorge [at] Orama.tv

See how we are doing on our own Vlog:bit.ly/1MIMxam