how to use your brand logo in memorable ways “so you’ve created a logo. now what? get out there...

How to use your Brand Logo in How to use your Brand Logo in Memorable WaysMemorable Ways

““So you’ve created a logo. Now what? Get out there So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”with these 5 creative ways to get your logo noticed.”

Building Your BrandBuilding Your Brand

Creating strategic positioning for Creating strategic positioning for your companyyour company

StyleStyle Layout Layout ColorColor Core MessagingCore Messaging Use your logo to ensure maximum Use your logo to ensure maximum

exposure to your target marketexposure to your target market

The “Now “ GenerationThe “Now “ Generation

We want information quicklyWe want information quickly We don’t want to search for We don’t want to search for

meaningless data to find what we meaningless data to find what we wantwant

A logo must have strong messaging A logo must have strong messaging which is easy to encodewhich is easy to encode

1. Sponsor Industry Events1. Sponsor Industry Events

Trade Shows

Local Events

Community Involvement

2. Sponsor Sports Teams2. Sponsor Sports Teams

3. Use promotional 3. Use promotional productsproducts

Give away Give away products with products with your logo.your logo.

4. Incorporate your logo into 4. Incorporate your logo into packagingpackaging

5. Mobilize Your Logo

Bibliography Bibliography

http://www.cariboumaine.net/http://www.cariboumaine.net/

http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article1http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159466.html59466.html

www.funnyads.comwww.funnyads.com

http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/http://www.entrepreneur.com/marketing/branding/imageandbrandingcolumnistjohnwilliams/article159466.htmlarticle159466.html

www.veryfunnyads.comwww.veryfunnyads.com