how visit philly uses snapchat & instagram stories to ... … · •snapchat geofilters...

HOW VISIT PHILLY USES SNAPCHAT & INSTAGRAM STORIES TO GENERATE EXCITEMENT, ENGAGEMENT AND VISITATION

JAMES ZALEVICE PRESIDENT, DIGITAL STRATEGYVISIT PHILADELPHIA®

VISIT PHILLY’s Snapchat Strategy

Use Snapchat to build image, drive visitation and get people to do more and stay longer when they visit.

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WHAT WE TRY TO PROMOTE ON SNAPCHAT (AND INSTAGRAM STORIES):

Examples of VISIT PHILLY Snapchat Stories

Seasonal Attractions:

Terror Behind The Walls at Eastern State

SNAPCHAT STORIES

Exhibitions that have recently

opened:i found god in

myself

SNAPCHAT STORIES

Timely Events That Are Taking

Place Right Now:

Philly Open Streets

SNAPCHAT STORIES

Events that appeal to a

diverse audience:

Outfest

SNAPCHAT STORIES

Relevant content on our websites: Where To Find

The Best Frozen Treats in Philly

SNAPCHAT STORIES

Events at Iconic Attractions:

National Park Service 100th

Birthday at INHP

INSTAGRAM STORIES

• Snapchat Stories produced: 50+• Snapchat stories views: 50,000+

• Instagram stories produced: 10+• Instagram story views: 5,000 per

RESULTS

Snapchat Geofilters

• Snapchat Geofilters deployed: 50+• More than 17,000 uses and 4

million total views• Avg Cost Per Use: $0.93• Avg Cost Per View: $0.004

SNAPCHAT GEOFILTER RESULTS

Snapchat Meetups

Objective:

18

19103 Uses - 9305 Views

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SNAPCHAT MEETUP RESULTS

Guest Snapchat Takeovers

Giving someone else the controls to show off their

Philadelphia for a few days.

GUEST SNAPCHATTER

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SUMMARY & TAKEAWAYS

Thank You!