howto turn your website into a profit center

CONTENT, MARKETING & STRATEGYLet’s turn your website into a profit center

BRANDING

DEVELOPMENT

STRATEGY

CONTENT

PROJECT MANAGEMENT

DESIGN

MARKETING

Boutique

Marketing

with Krista Magidson,

Founder of Boutique Marketing

TIME TO RETHINK HOW

YOU APPROACH YOUR

WEBSITE AND MARKETING

AND SELLING STRATEGY

Your website is an

integral part of your

selling strategy

3 ELEMENTS OF A

WINNING WEBSITE AND

SALES STRATEGY

1. CONVERSION

STRATEGY

2. HAVE A PROFESSIONAL

LOOKING WEBSITE

3. TRAFFIC

CONVERSION AND LEAD

GENERATION

1. Think about your positioning

2. What action do you want your visitor to take?

3. Create a site map

4. Lead generation on the site

5. IFO (Irresistible Free Offer)

6. Contact information displayed on each page

7. Have an email, autoresponder campaign ready

8. Large text

9. Great Headlines

MASTERING THE CALL

TO ACTION (CTA)

1. The more expensive or complex your product the

more time your prospect will need to complete the

purchase.

2. Create a sales funnel

3. Opt-in on homepage or landing page

4. Have a killer IFO (Free demo, white paper, report,

etc…)

5. Autoresponder campaign—email converts

YOUR WEBSITE BASICS

1. People know who you are and what

services you provide.

2. Your site is professional, easy to

navigate, and easy to use.

3. Use real photography when possible.

4. Have third party endorsements to

build trust.

5. Make it easy for people to contact you.

YOUR WEBSITE

ADVANCED

1. Use your website to build your personal and business brand.

2. Typography, images, colors.

3. Have video on your website.

4. Opt-in on your website.

5. Hone your messaging and write for online.

6. Have a clear Call-to-Action

7. A professional looking website builds trust.

What does this company do?

What does this company do?

Build a Better Brand and Set Yourself Apart from

the Competition

A Professional Design Builds Trust and Credibility

Messaging and Readability are Key

DRIVING TRAFFIC TO

YOUR WEBSITE

• SEO/Keyword

• Directories

• Meta tags

• Searchable page titles

• Pay-Per-Click

• For your IFO

• Special Promotion

• Blog Content

• Guest Blogging

• Press Release

• Smart Social Media Advertising

• Networking

• Gathering emails and adding them to

your list

ABOUT SEO

(SEARCH ENGINE

OPTIMIZATION)

Google has it all…mostly

ABOUT SEO

(SEARCH ENGINE

OPTIMIZATION)

Great ORIGINAL Content Gets You Ranked

1. Google’s #1 concern is user experience.

2. They want you to have great content.

3. Content builds trust, reputation, authority.

4. Buying canned content hurts more than it helps.

5. SEO specialists to build backlinks (links from other sites).

COMPLIMENTARY

30-MINUTE WEBSITE

STRATEGY SESSION

HOW TO TURN YOUR WEBSITE INTO A PROFIT CENTER

Presented By:

Krista Magidson, Founder and Chief Content Creator for Boutique Marketing.

For more information or to schedule your complimentary 30-minute, no-obligation

website strategy session

Email: KM@BoutiqueMarketingGroup.com

Call: 310-529-9294

Visit: www.BoutiqueMarketingGroup.com