hulasync : startup weekend project

“The device that automatically syncs your external drives to the cloud”

The Problem

You need to remember to back up your external drives, it takes time, and mistakes can be made.

The Solution

Desktop

Laptop

Our Hula Sync device enables consumers to automatically sync and back up their external hard drives to the cloud

provider of their choice!

Value Proposition

No more worries or hassle…Hula Sync provides convenience and peace of mind.

“Backing up your drive has never been easier!

Customer Feedback

Interviewed 6 people about our product:People agreed backing up their external drives

are cumbersome and they often forget to do itPeople liked our idea and expressed interest in

purchasing one for the convenience factor

Potential customer – EntireCloudInterested in partnering to offer our HulaSync

device to their current customers

Business Model: Market Strategy

2 – Tier Marketing Sales Strategy:1st Approach – Direct Sales through our website

Our clients – anyone who owns external hard drives, USB Sticks, flash drives, or even mobile smart phones # of external hard drives sold in 2012 – 620 Million # of smart phones in 2012 – 500 Million Current Potential market size of 1.2 Billion! And Growing…Global USB Flash Drives Market to Reach

568.98 M by 2015 – Report by Global Industry Analysts, Inc If we capture just 1% of the Total Market –

1.2 M units @ $100 per Unit = $120M in Gross sales!!

Plan to drive consumers to our website through web search optimization and social media marketing

Market Strategy (Con’t)2 – Tier Marketing Strategy:

2nd Approach – Licensing!License our product to: (1) manufacturers of

external drives, and (2) to cloud storage providers# of Total Manufacturers for external drives = 57# of Smart Phone Manufacturers = 7# of Cloud Storage Providers = 150Potential Market Size for Licensing = 210 Manufacturers

Offer 5% royalties on all units sold with a minimum royalty per year basis. Assuming MSRP $100

License on: Software and PatentsAlready have established relationship with patent

brokerage agencies – i.e. Oceantomo ICAP

Prototype: HulaSync Box

USB drives x 4, Ethernet slot, SD card slot, Wi-Fi, blinking light and sync button.

www.hulasync.com

Install in 3 Easy Steps:

Power Up, connect your USB device , and press sync.

Execution: Prototype

Management Interface - HulaSync

File System – HulaSync

Initial Testing Completed

iPhone/iPod/iPAD

Western Digital Drives

Several USB Dongles

Compact Flash Readers

Intellectual PropertyWe are identifying everything that is novel about

this product.

We will file for provisional patents in the U.S. and abroad.

Our TeamEdwin Hernandez Ph.D – Chief Technical Officer

Doctorate from UF in Computer Engineering 20 years of engineering background experience 8 patents issued Experience working at Microsoft and Motorola

Henry Incer – Business Management MBA from Nova Southeastern University Management experience working at Walmart and Disney

Lucie Allaire – Marketing and Sales Development B.S.B.A from UF with concentration in marketing and

minor in entrepreneurship Sales and marketing experience from small businesses

and own entrepreneurial endeavors

Any Questions?

Visit us at www.hulasync.com