human resources: social media matters

Social Media Matters

Presented by: Heidi Strandwww.facebook.com/bluedoorconsulting

May 12, 2010

Today’s Agenda1. Key Social Media Tools and Fast Facts2. Rules of Engagement3. Strategic Ways Organizations Use Social

Media Internally4. In-practice

Social Media Tools

BlogBlog Readership• More than 133,000,000 blogs have

been indexed since 2002• 77% read blogs• 1 in 5 report blogging daily• 2/3 of bloggers are male• 72% of bloggers are hobbyists• 58% say they are better-known in

their industry because of their blog

Sources: 2009 State of the Blogosphere by Technorati.

Blog

Micro-blog

Twitter• 57 million visitors and 1.2

billion tweets in Jan. 2010• Annual growth rate: 1,105%• 1.2 billion tweets in Jan.

2010• 55% are female• 45% between ages 18-34

Sources: TechCrunch 2010; QuantCast

Social networkSocial networking• Average is 5.5 hours/month• 41% of users going to a social site

go to Facebook Facebook• 400 million active visitors• Average user is connected to 60

pages• 50% of active user log-in daily• 70% are non U.S. users

Sources: Facebook; Nielsen Online

Social network

Social network

LinkedIn• 65 million members in 200

countries on all 7 continents• ½ the traffic comes from

outside the US• Executives from all Fortune

500 companies are on LinkedIn• LinkedIn adds a new member

every second

Sources: LinkedIn Web site, LinkedIn Blog

Info sharingYouTube• 12.8 billion downloads in Jan. 2010• Every minute, 24 hours of video is

uploaded• 18-55 year olds, evenly male and

female

Online video• 34.4 billion downloads in Jan. 2010• 84% of the U.S. Internet audience

has watched a video• 12.2 hours of video per viewer in

Nov. 2009

Source: YouTube; TechCrunch

Rules of Engagement

Rules of Engagement: Social Media is about relationship-building

Broadcasting Interacting Engaging

What’s your relationship?

How will social media impact your business?

Control shiftsTransparency

becomes more important

Relationship-building provides

competitive advantage

Entire organization becomes part of the conversation

Culture changes

How can we use social media strategically internally?

Strategic Uses for Social Media• Culture Enhancement• Collaboration and Training• Customer Service and Feedback• Research and Innovation Sourcing• Recruitment

Industry Facts

According to HRmarketer• 60% say they participate• 80% have seen an increase is social

media networking/marketing• 69% feel social media is a good tool for

recruitment• 49% say it helps with employee morale

Industry Facts

Brand Building

Networking

Customer Service

Sharing Work-related Project Information

Competitive Monitoring

Sales Prospecting

Research

Other

0 10 20 30 40 50 60 70 80 90

Series 1

Series 1

Reasons that U.S. Executives use Social Media July 2009 (% of Respondents)

In-Practice

BDC’s SuccessAssociate Marketing

Consultant• Twitter, blog,

Facebook, email• 39 applicants• 8 first-round

interviews• 2 month process

BDC’s SuccessSource Page Views Unique Page Views

LinkedIn.com 447 383

Direct (to posting) 248 208

Facebook.com 84 75

Twitter.com 81 71

Google 19 19

Twittergadget.com 16 11

Blog 6 6

Twitterjobsearch.com 5 5

509 view of the job postingIncrease in traffic to BlueDoorConsulting.comAverage of 4.25 minutes viewing job posting

Make it work.

1. Strategy before tactics.2. Set goals.3. Engage in an open, honest, transparent,

genuine way.4. Measure for return on your investment.

Questions?