human resources: social media matters
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Social Media Matters
Presented by: Heidi Strandwww.facebook.com/bluedoorconsulting
May 12, 2010
Today’s Agenda1. Key Social Media Tools and Fast Facts2. Rules of Engagement3. Strategic Ways Organizations Use Social
Media Internally4. In-practice
Social Media Tools
BlogBlog Readership• More than 133,000,000 blogs have
been indexed since 2002• 77% read blogs• 1 in 5 report blogging daily• 2/3 of bloggers are male• 72% of bloggers are hobbyists• 58% say they are better-known in
their industry because of their blog
Sources: 2009 State of the Blogosphere by Technorati.
Micro-blog
Twitter• 57 million visitors and 1.2
billion tweets in Jan. 2010• Annual growth rate: 1,105%• 1.2 billion tweets in Jan.
2010• 55% are female• 45% between ages 18-34
Sources: TechCrunch 2010; QuantCast
Social networkSocial networking• Average is 5.5 hours/month• 41% of users going to a social site
go to Facebook Facebook• 400 million active visitors• Average user is connected to 60
pages• 50% of active user log-in daily• 70% are non U.S. users
Sources: Facebook; Nielsen Online
Social network
LinkedIn• 65 million members in 200
countries on all 7 continents• ½ the traffic comes from
outside the US• Executives from all Fortune
500 companies are on LinkedIn• LinkedIn adds a new member
every second
Sources: LinkedIn Web site, LinkedIn Blog
Info sharingYouTube• 12.8 billion downloads in Jan. 2010• Every minute, 24 hours of video is
uploaded• 18-55 year olds, evenly male and
female
Online video• 34.4 billion downloads in Jan. 2010• 84% of the U.S. Internet audience
has watched a video• 12.2 hours of video per viewer in
Nov. 2009
Source: YouTube; TechCrunch
Rules of Engagement
Rules of Engagement: Social Media is about relationship-building
Broadcasting Interacting Engaging
What’s your relationship?
How will social media impact your business?
Control shiftsTransparency
becomes more important
Relationship-building provides
competitive advantage
Entire organization becomes part of the conversation
Culture changes
How can we use social media strategically internally?
Strategic Uses for Social Media• Culture Enhancement• Collaboration and Training• Customer Service and Feedback• Research and Innovation Sourcing• Recruitment
Industry Facts
According to HRmarketer• 60% say they participate• 80% have seen an increase is social
media networking/marketing• 69% feel social media is a good tool for
recruitment• 49% say it helps with employee morale
Industry Facts
Brand Building
Networking
Customer Service
Sharing Work-related Project Information
Competitive Monitoring
Sales Prospecting
Research
Other
0 10 20 30 40 50 60 70 80 90
Series 1
Series 1
Reasons that U.S. Executives use Social Media July 2009 (% of Respondents)
In-Practice
BDC’s SuccessAssociate Marketing
Consultant• Twitter, blog,
Facebook, email• 39 applicants• 8 first-round
interviews• 2 month process
BDC’s SuccessSource Page Views Unique Page Views
LinkedIn.com 447 383
Direct (to posting) 248 208
Facebook.com 84 75
Twitter.com 81 71
Google 19 19
Twittergadget.com 16 11
Blog 6 6
Twitterjobsearch.com 5 5
509 view of the job postingIncrease in traffic to BlueDoorConsulting.comAverage of 4.25 minutes viewing job posting
Make it work.
1. Strategy before tactics.2. Set goals.3. Engage in an open, honest, transparent,
genuine way.4. Measure for return on your investment.
Questions?