idio meet the innovators presentation

Content Superchargedwww.idioplatform.com

We analyse and structure large volumes of unstructured content.

This enables better exploitation of your archive, new content products, and better marketing.

It allows you to be customer centric and free from previous organisational and technological constraints.

Flickr: B3Photo

Content Superchargedwww.idioplatform.com

We currently power over 15 million visits per month.

We semantically analyse and track over 12 million topics.

We are 5 years old, and have offices in London, Exeter, and San Francisco.

Our clients and partners include the companies opposite.

Flickr: Merlune

Content Superchargedwww.idioplatform.com

CDM Loop

Content volumes are through the roof.

Usage data volumes are catching up.

The cost of storing content and customer data is falling.

The methodology for categorising content is maturing rapidly.

Automated solutions for recommendation and decisioning are emerging.

Content Superchargedwww.idioplatform.com

Content Superchargedwww.idioplatform.com

Content Superchargedwww.idioplatform.com

Increase archive value.

Add metadata to your content to allow it to be easily “chunked”, reused and repurposed within multiple digital products.

Ensure all newly authored content is future-proofed

Content Superchargedwww.idioplatform.com

Images etc

Content Superchargedwww.idioplatform.com

Aggregate and analyse external content. 1. For insight2. For community3. For coverage

Start winning digital mindshare (plus search & social recognition) in your area of focus.

Build cost-effective customer relationships that are scalable, measurable, and valuable.

Content Superchargedwww.idioplatform.com

Content Superchargedwww.idioplatform.com

1. You are a content owner/author/intermediary. Become a content marketer.

2. Own your niche. Don’t rely on a legacy brand online. Build authority.

3. Don’t be stuck printing books, when content consumption is exploding everywhere else.

4. Don’t think you know it all. Become a gateway to knowledge.

Content Superchargedwww.idioplatform.com

www.idioplatform.com0203 239 9366@idioplatform

Andrew Daviesandrew.davies@idioplatform.com07790843490@andjdavies

Edward Barrowedward.barrow@idioplatform.com07928518160