ignite your social recruiting strategy · 1 2017 © 2016 smashfly technologies smashfly...

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Ignite your social recruiting strategy

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Believe recommendations from friends

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2014 2015 2016

Social interactions over time

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I don’t know what it’s really like

I don’t know what the job is

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Not 12

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Hmmmmm….

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Your jobs

Your culture

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Tips3

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Culture

Jobs

Tips

Clicks

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Culture

Jobs

Tips

Applications

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Company insights

Team insights

Industry contributions

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Industry insights

Team insightsTips & tricks

And ahem…jobs

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Higher open rate than industry average

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Higher click rate than industry average

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Universe of Talent

Looking Not looking, but open

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Useful Useful Useful Useful

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Better communication

Better process

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60% of job seekers say this

55% of employers say this

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5 ways to infuse useful tomorrow

Build a Journey Map

A

B

Build a Response ModelC

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Tips & Tricks

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Better communication

Better process

1

2

60% of job seekers say this

55% of employers say this

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@IsisAnchalee

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Persona: Female Engineers

Made aware

Recruiter screen

Research LeadDetailed research

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Persona: Female Engineers

ApplicationDisposition

ORInterview Offer Onboarded

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Persona: Female Engineers

Made aware

Phone screen

Research LeadDetailed research

AppDispose

ORInterv. Offer

Day one

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Persona: Female Engineers

Made aware Need Research LeadDetailed research

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Persona: Female Engineers

Made aware Need Research LeadDetailed research

Google, LinkedInGlassdoor, Peers

What do you stand for? Why you? Why

now?

Cohesive storyWomen engineer

content

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Persona: Female Engineers

Made aware Recruiter screen Research LeadDetailed research

Google, LinkedInGlassdoor, Peers

What do you stand for? Why you? Why

now?

Cohesive storyWomen engineer

content

Responds, brushes up, peers

Is this a fit? Do they walk the walk?

Insider info, create differentiation.

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Your job description felt like it was written

just for me!

YAASSSS!

Celebrate. Take the praise

Celebrate. Build an advocate

WOOHOO!

© 2016 SmashFly Technologies80 2017 SmashFly Technologies 80

Thanks so much! We studied our high performers to understand what made them tick. Did you apply? Can we tell you more

about the role or company?

Your job description felt like it was written

just for me!

© 2016 SmashFly Technologies81 2017 SmashFly Technologies 81

TROLL!

Nothing. They are trolls.

Never feed a troll.

…

Your company is evil incarnate. You are

terrible to customers, candidates and

employees!

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You don’t care about your candidates. I never ever heard back from you!

Venting. They want answers.

Dropped ball. Bad experience.

Learn. Improve. Repair.

Acknowledge. Apologize. Act.

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You don’t care about your candidates. I never ever heard back from you!

I’m sorry you’ve had a bad experience. We never want the ball to be dropped. If you ever want to provide direct, confidential

feedback on your experience, I do hope you will reach out to me

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Voice

Tone

Timing

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Concur or let it stand

Guide & Council Fix the FactsAcknowledge

ApologizeAct

TROLL!

Voice Tone Timing

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