imc weekend 2010: visual impact
Post on 11-May-2015
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creating visual
impact
creating visual
impact
IMC WeekendWest Virginia University
IMC WeekendWest Virginia University
brand-dishingweapons
brand-dishingweapons
figure: positive shapes
ground: negative shapes
color is black &
white
color is black &
white
“Color is the place where our brain and the universe
meet.”– Paul Klee
Associations with color are emotive,
sometimes irrational and deeply seated.
– The Art of Looking Sideways
Millions of shades of colors exist yet our vocabulary has
only about 30 words for colors.
– The Art of Looking Sideways
tweak n’ tweets
tweak n’ tweets
3 ideas for visualizinginformation
3 ideas for visualizinginformation
“Clutter and confusion are
failures of design, not attributes of
information.”– Edward Tufte
Data versus Design
Q&A
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